Archive for the ‘Guest Post Internet Marketing’ Category

Google May Penalize Your Site for Having Too Many Ads

Published by Admin on November 30th, 2011 - in Guest Post Internet Marketing

by , 28 Comments

Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages, Matt Cutts, head of Google’s web spam team, said yesterday at PubCon during his keynote session.

”What are the things that really matter, how much content is above the fold,” Cutts said. “If you have ads obscuring your content, you might want to think about it,” inferring that a if a user is having a hard time viewing content that the site may be flagged as spam.

Google has been updating its algorithms over the past couple months in their different Panda updates. After looking at the various sites Panda penalized during the initial rollout, one of the working theories became that Google was dropping the rankings of sites with too many ads “above the fold.”

This is an odd stance, considering Google AdSense Help essentially tells website publishers to place ads above the fold by noting, “All other things being equal, ads located above the fold tend to perform better than those below the fold.”

Cutts also encouraged all websites that have been marked as spam and feel they should not have been marked as spam to report their sites to Cutts and his team. Cutts stated that he has a team of web spam experts looking into problem sites and that the Google algorithm still misses a site or two in its changes.

SEO is Not Dead, Is Always Evolving

Leo Laporte took the stage Tuesday as the keynote speaker at PubCon. Laporte talked about video and how getting your audience involved with you is the next step to online media.

Later, Laporte said he believes SEO will be dead in the next six months. As you’d expect, the crowd responded negatively to this assertion, even causing many of them to walk out.

Yesterday, Cutts responded during his keynote talk. Cutts started by setting the record straight, letting everyone in the audience know that SEO will still be here for the next six months, let alone the next six years.

Cutts joked by mentioning a a tweet about him “spitting out his morning coffee” in reaction to Laporte’s statement the earlier morning. He thought it was more of a joke and laughed about the whole thing.

SEO will always be evolving, Cutts told the audience. Search will always be getting better, getting more personalized for each one of us. Google will always be striving to help people to get the best results possible while getting fresh real time results.

Later he talked about how if Google and every other search engine were to die that Internet marketing and SEO would still be alive because of social. Looks like SEO is here to stay!

Tags: ads, , Penalize

Stop Online Piracy Act: Hollywood Finally Gets A Chance to Break the Internet

Published by Admin on November 17th, 2011 - in Guest Post Internet Marketing

Stop Online Piracy Act – As promised, here’s the first installment of our closer review of the massive piece of job-killing Internet regulation that is the Stop Online Piracy Act. We’ll start with how it could impact Twitter, Tumblr, and the next innovative social network, cloud computing, or web hosting service that some smart kid is designing in her garage right now.

Let’s make one thing clear from the get-go: despite all the talk about this bill being directed only toward “rogue” foreign sites, there is no question that it targets US companies as well. The bill sets up a system to punish sites allegedly “dedicated to the theft of US property.”  How do you get that label?  Doesn’t take much: Some portion of your site (even a single page) must

  1. be directed toward the US, and either
  2. allegedly “engage in, enable or facilitate” infringement or
  3. allegedly be taking or have taken steps to “avoid confirming a high probability” of infringement.

If an IP rightsholder (vaguely defined – could be Justin Bieber worried about his publicity rights) thinks you meet the criteria and that it is in some way harmed, it can send a notice claiming as much to the payment processors (Visa, Mastercard, Paypal etc.) and ad services you rely on.

Once they get it, they have 5 days to choke off your financial support.  Of course, the payment processors and ad networks won’t be able to fine-tune their response so that only the allegedly infringing portion of your site is affected, which means your whole site will be under assault.  And, it makes no difference that no judge has found you guilty of anything or that the DMCA safe harbors would shelter your conduct if the matter ever went to court.  Indeed, services that have been specifically found legal, like Rapidshare, could be economically strangled via SOPA. You can file a counter-notice, but you’ve only got 5 days to do it (good luck getting solid legal advice in time) and the payment processors and ad networks have no obligation to respect it in any event.  That’s because there are vigilante provisions that grant them immunity for choking off a site if they have a “reasonable belief” that some portion of the site enables infringement.

At a minimum, this means that any service that hosts user generated content is going to be under enormous pressure to actively monitor and filter that content.  That’s a huge burden, and worse for services that are just getting started – the YouTubes of tomorrow that are generating jobs today.  And no matter what they do, we’re going to see a flurry of notices anyway – as we’ve learned from the DMCA takedown process, content owners are more than happy to send bogus complaints. What happened to Wikileaks via voluntary censorship will now be systematized and streamlined – as long as someone, somewhere, thinks they’ve got an IP right that’s being harmed.

In essence, Hollywood is tired of those pesky laws that help protect innovation, economic growth, and creativity rather than outmoded business models.  So they are trying to rewrite the rules, regulate the Internet, and damn the consequences for the rest of us.

Watch this space for more analysis, but don’t wait to act. This bill cannot be fixed; it must be killed. The bill’s sponsors (and their corporate backers) want to push this thing through quickly, before ordinary citizens get wind of the harm it is going to cause.  If you don’t want to let big media control the future of innovation and online expression, act now, and urge everyone you know to do the same.

By Corynne McSherry

Stop Online Piracy Act

Tags: sopa, Stop Online Piracy Act

Murray Warren Increase Your 2011 Revenues Increased-Revenues.com

How to Increase Revenues by up to 500% in 2011

Murray Warren of Increased-Revenues.com,

It’s the start of 2011 a new year, are you deeply satisfied and content with the sales revenues and sales performance of your sales team? The amount of ‘Face Time, Meetings and Appointments the sales team is engaging in? In addition, the positioning of your website conversion rate and web presence on Goggle, MSN and Yahoo search engines?

I will personaly show your team how to Increase Revenues up to 500% in less than 4 months, 100% Guaranteed!

Who Am I?

Murray Warren of Increased-Revenues.com for 15 years has worked with over 392 Companies in over 47 industry sectors, of which 183 have been technology based. His Telesales, Lead Generation and pro-active outbound Inside Sales techniques, strategies and methods have generated over $ 733 Million in Increased Revenues for his clients. In less than 4 months.. he regularly can show any company how to generate 100% – 500% more meetings, demos and appointments with top decision makers in their most desired niche markets. And as a result, Double your sales in 6 months.

Increased on/ off Line Sales and New Customers In Record Time…100% Guaranteed!

Call Murray Warren directly at 604-307-2431 to arrange a 10 minute, No Commitment , No Obligation information session.

Or Contact Murray directly by email at: [email protected]

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Call Murray directly at 604-307-2431 for a 10 minute, No Commitment , No Obligation information session. Talk to you soon!

Tags: Increased-Revenues.com, Murray Warren

17 Ways to Make Sure Your Website is Working for You By Hannah Du Plessis

Published by Admin on October 17th, 2011 - in Guest Post Internet Marketing

17 Ways to Make Sure Your Website is Working for You By Hannah Du Plessis  (c) 2011 Attraction Marketing

Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality. Your website acts as a “storefront.” You should put as much thought and care into your website as you would to the display in your store’s window.

Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do:

1. Where Do Your Eyes Go First? Get 1000 Website Visitors! You only have a few seconds to catch a visitor’s attention. That means you need to make sure that you capture their interest immediately. You need a headline that stops them thinking whatever they’re thinking, and think instead: “hey, this looks interesting! I need to read this.”

2. Do You Know Right Away What This Website is About? Don’t have any distractions from the message you are trying to get across. If you start talking about how great your company is instead of what the visitor is interested in, you lose them.

 3. Is the Important Information Immediately Visible? Site visitors want to know details as soon as possible. If they have to work too hard to find out what you’re offering, they will likely leave. You need to be clear on what you want them to do. Don’t sell more than one thing from your landing page. Decide on the main action you want them to take, and talk about only that. The best thing to do on your landing page is to provide your client something that will sign them up to your list.

 4. Can You Easily Find the Benefits of the Product/Service? Too many websites cite features rather than benefits. Features won’t get the visitor’s interest. They want to know what’s in it for them. Make sure your website makes it clear to them how your product or service will change their lives.

5. Is There a Clear Call to Action? If the visitor likes what he sees, it is important to get him to take action quickly because delaying may lose his interest. Don’t have more than one call to action. This will only confuse them. Rapid Paid Inclusion – Add Your URL in 48 Hours!

6. Are the Colors and Images Aesthetically Pleasing? If your website has too many colors and pictures, it may put visitors off rather than catch their interest. Moreover, too many images will take too long to load, and if visitors have to wait, they will lose interest.

7. Is the Font Easy to Read? Don’t use fancy fonts that are hard to read or colors that are too light. If visitors have to strain their eyes in order to read, they will lose interest and leave. Top 10 Exposure for Your Ads on 200+ Search Engines • No Bidding – No PPC – No Click Fraud • Flat Fee Rates Starting at $4 per Month or Less • Over 150 Million Searches per Month • Six Bonus Giveaways with Your Order Place Your Order or Find Out More at ExactSeek.com

 8. Are There Long Sentences or Long Paragraphs on the Page? Keep your sentences and paragraphs short, and use bullet points. Long sentences and paragraphs make it difficult to read and understand.

9. Are the Menu Buttons Clear? Make sure your site is well designed and that buttons and links are easy to click on. Your page should also have a “contact us” and “about us” page.

10. Is There an Easy Way to Contact the Business? If your website is working well, it should generate inquiries for you. Make sure visitors can find out easily how to contact you. If you are not contactable, your visitors will think that you are not reliable. They want to know that they can contact you in the future if anything goes wrong with their purchase.

11. Can You Find Out More About the Owner or Employees of the Company? Prospective customers want to know that they are dealing with a real person. That is why having an “about us” page is so important. Have a photo of you and a photo of your business at least. Make sure the visitor knows what makes your company different.

12. Do Your Visitors Feel Personally Connected? If you connect to your visitors in a personal way, they will be more likely to become customers. Tell them your story and tell them what makes you different. Have a conversational writing style and be honest.

13. Is the Writing Corporate or Conversational? Your language should be easy to read, conversational and at about a year 9 level. This will be to your benefit because customers will identify more with you. Big corporations write differently, making customers feel like a number.

14. Is There a Visible Contact Form? A contact form is really the only way to capture the prospect’s details. Make sure you have one with a powerful magnet to help your visitor decide to join you.

 15. Do You Have an Irresistible Offér? You should offér a powerful magnet to give your visitor a reason to give you his contact details. This must be a problem you solve for your visitor or something he really needs.

16. Is There Multimedia? Some people prefer watching a video or podcasts to reading. Offering these will make your site more appealing.

17. Are There Links to Social Media? You can connect with your customers in different ways. Perhaps they will not want to sign up to your newsletter, but would prefer to follow you some other way: Facebook, Twitter or some other social media website. Make sure you have these available on your website.

Now all you need to do is to decide what needs to change on your website, and plan to implement those changes.

Youth’s Saftey Online

Published by Admin on September 25th, 2011 - in Guest Post Internet Marketing

Youths Saftey Online!  If you have a child or a sibling, you need to read this.

Imagine your child wandering the streets alone at night looking for someones address they have never even layed eyes on before. Imagine your teens organizing a party in your home that you know nothing about. Imagine your son or daughter making copies of the keys to your house and distributing these to total strangers. These situations have acutally happened and none of the teens were harmed but isnt it time you took a close look at what your youth are actually doing on line?

If your child has access to the internet, the above situations may not be as far-fetched as they seem to you to. The Internet provides an unprecedented number and variety of meeting places, from message boards to instant messaging to so-called social networking sites,” says Science magazine.

“Young people have quickly adjusted to life online. Indeed, in 2004 nearly 9 of every 10 people in the United States between the ages of 12 and 17 used the Internet, which is accessible in virtually every corner of the globe. Few people would deny the usefulness of the Internet. But no one should be oblivious to the dangers it poses. For instance, many youths are wandering alone in the online neighborhood, and some are creating social networks with people whom you – and even your child – would never invite into the home.”  – Science magazine.

Some naive young ones even post inappropriate personal details, thoughts, and images on the Internet. According to Professor Zheng Yan of the State University of New York, youths “often don’t realize how many people have access to that imformation, including sexual predators.”

Lets us take a closer look at what many young people are doing online. This will enable us to see potential problems, to determine just what our  children are looking for and see how we can help them satisfy their legitimate needs.

Helping Youths Meet the Challenge

The world, its lifestyles, and its fads have always undergone change. Largely because of modern technology, changes are even more pronounced today. What was in yesterday is out today, and what is popular today will be obsolete tomorrow. These rapid changes have a marcked impact on young people.

A Social Revolution

In recent years, technology has sparked a revolution that has had a profound effect on youths. For example, in many lands the cell phone and the computer have become a lifeline of the adolescent social world. Social networking sites have opened up a whole new world of possibilities. “You can be relatively friendless in real life and then suddenly have hundreds of friends online,” says a 19-year-old girl in Australia.

Few would deny that the cell phone and the Internet have numerous benefits. for many people, however, these tools seem to have become addictive. University Professor Donald Roberts notes that some students “can’t go the few minutes between their 10 o’clock and 11 o’clock classes without talking on their cell phones.” He says: “It seems to me that there’s almost a discomfort with not being stimulated – a kind of ‘I can’t stand the silence.’ ”

Some youths even admit thatthey feel hooked. “I’m totally addicted to instant messaging and my cell phone, because they’re how I keep up with my friends,” says 16 year old Stephanie. “When I get home I go online immediately and stay on…sometimes till 3 A.M..” Stephanie’s monthly phone bill is anywhere from $100 to $500. “By now,” she says, “I owe my parents more than $2,000 in excess charges. But I’m so used to having my cell with me all the time that I can’t live normally without it.”

The problems can be more than financial. While doing a study on family life, anthropologist Elinor Ochs found that when a working parent came home, the spouse and kids were often so absorbed in what they were doing that 2 out of 3 times they did not even say a greeting! They just kept on monitoring their electric gadgets. “We also saw how difficult it was for the parents to penetrate the child’s universe,” says Ochs. She adds that during the study parents were observed actually backing away, retreating from kids who were absorbed in whatever they were doing.

Online Social Networks – Harmless?

Many parents and educators are concerned about the amount of time youths spend visiting what are called online social networks. These Internet sites that allow members to create a Web page and enhance it with pictures, videos, and diaries, called blogs.

One attraction of such sites is that they enable members to keep in touch with friends. Another is that setting up a Web page allows a youth to express his identity, to “make a statement.” The appeal is understandable, for adolescence is a time of learning about oneself and revealing one’s feelings in a way that reaches and moves others.

One problem that arise, though, is that some individuals create a Web-site persona that reflecks who they want to be rather than who they are. ” There’s a kid in one of my classes who says he’s 21 and lives in Las Vegas,” states a 15-year-old boy. Both youths live about 1,600 kilometers from that U.S. city.

Such deception is quite common. “You can do anything on the Net,” confides an 18-year-old Australian girl. “You can become a whole different person because no one really knows you. You feel confident. You can make up things so that you seem to be more interesting. You can put pictures of yourself wearing things or doing things that you would never wear or do in real life. You can write things you would never say in person. You feel as if you can get away with anything because you are hidden. No one knows who you really are.”

As with any mode of communication, online social networks can have legitimate uses as well as potential abuses. As a parent, do you know what your children are doing online? Are you making sure that your children are using their time wisely? Futhermore, misuse of the Internet can expose a youth to a number of serious dangers. What are some of these?

The Darker Side of Cyberspace

The anonymity of the Internet makes it a hunting ground for child predators. Youths can unwittingly become ensnared if they give out personal information online or agree to meet a person with whom they have been corresponding. Some people argue that “children face more serious threats of violence or abuse in their own homes or on the playground,” says the book Parenting 911. “Yet there is something insidious for most parents about sexual provocateurs being able to reach into their homes through a screen and tamper with the innocence of their chidren.”

There are other ways communication technology has been exploited. Some youths have engaged in “cyberbulying” – relentless online teasing, ostracizing, harrassing, or threatening. Web sites have been set up purely to humiliate someone, while e-mail, chat rooms, and the like have become conduits for slander. The director of an online safety group believes that up to 80 percent of children between the ages of 10 and 14 have been directly or indirectly affected by cyberbullying.

Granted, bullying is not new. But now rumors, gossip, and slander can travel much farther and infinitely faster. It often gets far nastier too. In some cases, cell phones with a built-in camera have been used to take rude and potentially embarrassing photographs and videos, perhaps in a school locker room or shower. These images have then been placed on the Internet and sent to any nuber of eager recipients.

Growing Public Concern

Such matters prompted the Department of Law and Public Safety in New Jersey, U.S.A., to send a letter to parents and Gardians, urging them to “help us respond to an emerging concern regarding the inappropriate use of the Internet among children, both in and out of school.” The letter expressed particular apprehension over the posting online of personal information and photos. Sites divulging such details are often magnets for unscrupulous youths and adults. “As a parent,” the letter stated, “you need to know that you can play an important role in keeping your children safe by getting more informed and involved in your children’s use of the Internet.

Yet, some parents know suprisingly little about what their children are doing online. One mother, who closely monitors her 16-year-old daughter’s online activities, states: “Parents would be absolutely horrified and embarrassed if they knew what their children were posting and discussing.” According to an Internet safety expert, some young people are posting photos that are sexually very suggestive.

Negative Effects

Is all this alarm merely the paranoia of over concerned adults who have forgotten what it is like to be a teenager? The statistics suggest otherwise. Consider: In some areas, nearly a third of boys and girls between 15 and 17 years of age have had sexual intercourse. More than half of teens between 13 and 19 say they have had oral sex.

Has technology contributed to these sobering statistics? Undoubtedly. “Cellphones and the Internet, which offer teenagers an unparalleled level of privacy, make hooking up that much easier,” says a New York Times Magazine report. Indeed, setting up a clandestine meeting with a member of the opposite sex takes little more than a few keystrokes on the computer. In on survey, more than 4 out of 5 girls admitted that they are not as careful as they should be while online.

Some who are looking online for a date or a hookup get more than they bargained for. “We have seen an increase in sexual assaults.’ states Jennifer Welch of the Novato Police Department in California.” She says that many victims first contact their future assailant online and then agree to meet in person.

Beware of the “Wisdom of the World”!

Teen advice columns in the newspapers and magazines tend to take a soft stance when it comes to young people and sex. Although they give a nod of approval to abstinence or moral purity, their main goal is to encourage “safe” sex rather than no sex. “We can’t stop them,” the reasoning seems to be, “so at least we can teach them to be responsible.”

In an article posted on one respected web site for teens, the issue of whether to have sex or not boiled down to three factors: (1) the risk of pregnancy, (2) the risk of contracting a sexually transmitted disease, and (3) the importance of deciding if both parties are emotionally ready for the experience. “In the end, its your decision to make,” the site says. Only a passing reference is made to discussing the matter with a parent. And there was not even a mention as to whether such sex is right or wrong.

If you are a parent, surely you want something better than the fickle and foolish “wisdom of the world” to guide your children.

How can you help them to navigate their way through adolescence and avoid the dangers discussed in this article?

Educate your youth on the effects of the harmfull dangers that are out there. Chances are your teen will make their own posative choices, but they have to be aware of the dangers! Give them their own choice, try to make them and chances are they will rebel and go the other way.

We work closely with a number of child safety organizations in Canada. We read advice from these partners on topics that are often concerning to parents such as child saftey in all our projects.

Here are some screen recorders that you might want to instal on your youths computer in complete stealth mode, you must find a reputable one and you just got to find the chance to instal it. Sadley, youll get a better information on the program if they dont know its on their computer. Some would say its a invasion of privacy but I think…when it comes to our youths saftey, we cant help if we just dont know, and to me its better safe than sorry!

Who better would know about Internet saftey than the biggest Internet company on the planet! Google >  http://www.google.com/familysafety/

Warmest regards, Todd Herman.

Youth’s Saftey Online!

Tags: Youth's Saftey Online

Top 10 Web Analytics Myths

Published by Admin on September 12th, 2011 - in Guest Post Internet Marketing

Top 10 Web Analytics Myths… Dispelled Garry Przyklenk, September 12, 20114 Comments Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike.

Here is a top 10 list of my favorite web analytics myths and practical advice on how to dispel them. 1. Free Analytics Software is Just as Good as Enterprise Analytics There are several reasons why free software is never the best solution. Some of my favorite retorts to “why do we use Omniture rather than Google Analytics” often involve witty comebacks like “because I have to pay the bills” or “because my boss said so.”

If that doesn’t work (and it never does), the primary reasons to go with enterprise analytics are:

 •Service Level Agreements: What happens if your software fails? If you pay for analytics, you have a neck to choke; if not, you have to wait it out and pray nothing is lost. •Data ownership: Free doesn’t mean consequence-free. Someone is paying the bill. Free software is often offered “at no cost to you.” Enterprise solutions enable you to take your data with you, should you so desire.

 •Privacy: Enterprise solutions offer security and privacy through non-disclosure agreements protecting both sides of the contract.

 •Customization: Hacking free solutions like Google Analytics is possible, but only to a certain degree. Enterprise solutions are built for customization with business objectives in mind.

2. Bounce Rate (or “Insert Metric Here”) is the Best Metric Avinash Kaushik calls it the sexiest metric, but it’s not the best because there is no “best” metric. I know of several companies that employ teams of analysts whose sole responsibility it is to monitor a “God metric,” but rarely do these stand the test of time. It’s best to focus on a handful of metrics that actually drive profitable insights.

3. Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold Don’t get me wrong, Avinash is brilliant, but none of the experts in analytics know your business well enough to provide a plug-and-play measurement strategy. On a high level, their best practices are indeed gold, but nothing beats digging into your data and creating an analytics playbook of your own. 4. Dashboards or Reports Should Have

4 Quadrants and Only a Handful of Data Although it’s a lofty goal to aim for when producing any content (resumes, menus, etc.), it’s extremely difficult to integrate the data, insights and visuals on a single page that caters to everyone on a distribution list. A good strategy is to start bigger than necessary to showcase your capabilities, get the attention of several stakeholders in your organization, consult with unique business units, and fine tune custom reports for each audience.

5. Insights are More Important Than Data Sometimes key data is all your executives need to make a decision. Should your company officially support IE6 for our next redesign? If only 2 percent of visits to your site for the last six months came from IE6 and incorporating development and testing for an application would cost several million dollars, the answer is easy!

6. Unique Visitors are Real People Unique visitors is perhaps the single most abused metric in history. If you really think about it, the metric known as unique visitors is no more than: count of persistent cookies dropped in a browser. Unique visitors do not equal browsers, individual people, or computers.

7. Analytics Code Degrades Site Performance All code degrades site performance. If you had a single webpage with nothing on it, adding any code to it would increase load and execution time. That being said, there are customizations that add considerable bloat to your JavaScript files supporting web analytics data collection. As with any code added to a page, try to measure the benefit of adding additional code versus the cost of not having it on a page.

8. Web Analytics is the Responsibility of Marketing/Research/Communications/Operations/IT/etc. Web analytics is the responsibility of a data-driven organization. If your website influences your business in any way, it’s everyone’s responsibility within your organization to take a portion of the responsibility for coming up with actionable business insights that increases revenue, decreases cost, takes advantage of opportunity, or mitigates risk.
9. Metrics From Different Web Analytics Vendors, Web Logs, and Databases Should Match Web analytics is inherently inaccurate and practitioners are rarely adequately versed in statistical theory, so to argue that any one data collection source should match another is futile. There are several factors that contribute to inaccuracies in web analytics data including:

 •Browser compatibility with JavaScript code employed by any given vendor.

 •Cookie acceptance. •Data corruption: receiving, executing, and transmitting.

 •Server-side caching, scripting or configuration issues.

 •Filters and processing rules: reverse DNS inaccuracies, data sampling, data encoding. Look past the numbers and analyze trends, ensure your findings are statistically significant before coming to a conclusion, and always be transparent about web analytics limitations. 10. Insights From Web Analytics is Free Nothing is free. Adding JavaScript code to a site requires time and effort, analyzing reports and deep-diving may entail hard costs and additional access to tools, and the practice of web analytics itself comes at an opportunity cost to the organization that must be considered just like any other capability.

 - Garry also runs a successful online marketing blog, a web analytics blog, and is active on Twitter.

How to Get a Handle on Your Social Media Marketing

Published by Admin on September 8th, 2011 - in Guest Post Internet Marketing

How to Get a Handle on Your  Social Media Marketing

 

You have all these really great ideas on how to keep your brand engaged in social media, yet all those other things you have to do, all those work things, keep getting in the way. It happens to the best of us. The first problem? We have to realize that social media is work, and it should be viewed as part of the work week. If you want to make strides in social media, you have to make time for social media. And that’s what we’re talking about today – taking control of your schedule in a way that makes social media work for your success, not against it.

Organize Your Social Media Channels and Opportunities Creating a social media calendar is a lot like creating an editorial calendar. Identify opportunities to engage and create content ahead of time, and fill in the blanks where needed. Start by listing out all the social networks you’re committed to, and within each one, list opportunities for engagement. For example, one social network’s planning could look something like this:

Facebook opportunities:

•Photos

•Contests

•Events

•Community engagement

 Then, in each one of those categories, further define what will comprise them.

For example:

•Photos: Staff photos out and about; staff photos in house; event photos for industry get-togethers; event photos for industry conferences.

•Contests: Community-driven photo contest promoting upcoming launch of service.

•Events: Industry events, training courses, executive travel calendar.

•Community engagement: Thought-provoking questions, news items, polls and surveys, commenting on other Fan pages and profiles.

Do this for every social network you engage in. And now you’re well on your way to creating a calendar.

 Next up is:

 Schedule Social Media Communications by Priority and Task Of your social media opportunities for each channel, identify what items are more recurring and what items have a ‘laxed timeline. Pulling from the example above, you may find that a contest runs only quarterly or every six months; updating events is once per month; opportunities for uploading photos are bi-monthly and community engagement is daily. Once you have that down, you can begin to think about breaking things into digestible chunks that are part of your work tasks.

 To build on that idea, remember that social media isn’t just about pushing communications outward, but also about planning for engagement. Your calendar should also include a schedule of how quickly you respond to your community’s inquiries and conversations by medium. Some mediums require a faster response than others, for example a blog versus Facebook versus Twitter.

You might have a schedule that says something like:

•Facebook responses: By end of business day, respond to community members.

•Twitter responses: Use email alerts to respond quickly during standard hours.

•Blog response: Once or twice daily, respond to comments.

And while we’re on the topic of timing, each type of social network can require a different approach in the delivery time and method of communications. Dan Zarella has done some interesting research on the science of social media, including how timing comes into play. With some experimentation, you may find that you want to increase or decrease your communications for any given social network, or change the time of day you send Twitter or Facebook updates and so on.

And how you’ll track the success of these adjustments relies on how you monitor your social media efforts, which also requires scheduling.

Some questions to ponder are:

•How often will you check in on tracking your metrics so that you can tweak the strategy?

•Do some campaigns and channels require a faster response to the data discovered in tracking?

•How will the data and your decisions affect the social media calendar?

Plan Out Your Social Media Calendar Now that you know which platforms you’re focusing on and the tasks they require, lay out your daily, weekly, monthly and quarterly objectives for each of your social media channels.

To put it into perspective, organizing your social media schedule may look something like this:

Social Media Channels

•Twitter

•Facebook

•Blog Social Media Elements

•Tasks

•Timing

 Tracking daily tasks decide what part of the day is best for you to focus on the daily requirements of social media. If you don’t commit to a timeline, chances are social media will feel overwhelming and induce serious ADD. If your early mornings and late afternoons are the quietest, try working your social media in then.

Weekly Tasks What part of the work week makes most sense for you to complete the weekly tasks in your social media plan? Is it Monday? Maybe Friday? Set yourself up for success here. You want prioritize social media like you do all your “to dos” for the week. Monthly Tasks Here, you’ll decide at what point in the month is the best time to do monthly updates.

 I happen to like the first of the month, unless a certain industry event warrants an “off” date. If you have a blog calendar, this is also a good time to do that in conjunction. (Side note: for more information on how to keep fully engaged with your blog community weekly, read my post on managing blog relationships and time.) Once you’ve got it all planned out, it’s time to add it to the calendar that’s in your line of vision every day, so it doesn’t slip. Here’s a sample of what a social media schedule might look like: Making social media a part of your work schedule makes it far less overwhelming and way easier to stay in front of your communities consistently.

By Jessica Lee on 08/31/2011 @ 2:29 pm

How to Get a Handle on Your  Social Media Marketing

PayPal Security?

Search PayPal Security and Protection:

Who ever though of the Search PayPal Security and Protection Program is a genius. This programmer/marketer? Has single handedly earned back my 5 year long trust issue for PayPal. When I went to send a payment to one of my coders,  I was plesantly redirected to this statement.

PayPal Security:

“We’re going to give you a call For your security, we’re going to call you to make sure that you own this account. Please select a phone number where you can be reached right now or in about a minute:  (Work) 123-123-1234

When would you like us to call you? 

Call me now

Call me in a minute

(if you need to disconnect a dial-up modem)

The Search PayPal Security and Protection Program as a consumer made me feel that my money was being transfered securely and safely. Hats of to PayPal (and the coder) if this is what their message is.  Isnt it refreshing that they added someone to their marketing team that thinks beyond the right now?  The thing that amazes me is it took you guys close to 12 years to figure this out? lol wow again, TH.

PayPal Security:

How is this blog post on the front page for the search term “PayPal Security” Find out HERE.

PayPal Security…

link to this post, copy, paste the below code to your website.

 <a href=”https://canadaseopro.ca/seo-blog/2011/08/10/paypal-security” title=”SEO Guest Blog” target=”_blank”>SEO Guest Blog</a>

Adwords for your Pay per Click Advertisements

Published by Admin on July 18th, 2011 - in Guest Post Internet Marketing

PPC management is an important aspect of your online marketing strategy

Google Adwords is an online marketing tool by which you can advertise your website. The process is actually a simple one. When you enter a phrase, this tool shows you how popular the particular keyword is among internet users and suggests other relevant terms for inclusion in your ad.

How Google Adwords works

The process of using an Adwords PPC management campaign is fairly simple, though perfecting it takes some time. You start away by creating an Adsense account and create a separate login name and password. An Adwords advertising campaign comprises one or more ads. This tool helps you select the right keyword for your ad which displays your ad to your desired target market. These ads appear alongside search engine results in Google when a user types a search term related to your business. Clicking on your ad, the ser is transferred to your company website.

Tools available in Adwords

Your Google Adwords software comes with a lot of other very effective tools. There are tools that help you track the traffic that is being generated through the ad to your site. It also lets you check out for broken links, which can cost you customers and money. Besides these, there are several other tools like keyword competition, which gives information as to how many companies are bidding for the same keyword, keyword search volume, and information regarding the average CPC (Cost per Click) of each keyword.

The Adwords tool gives you other statistics also, as to how many times a particular ad has been clicked and how many times the particular ad has appeared in among search engine results. These tools help you in giving more exposure for your ads and subsequently, your company. Hiring the services of a professional freelancer will help you get better results both in generating traffic and in boosting the sales than by doing it yourself. A professional will know how to use the various tools in a way so that your ad is displayed in the right places and reach the users who are looking for the products or services which your company provides.

The cost of an ad campaign when using Adwords can be determined by the customer, so depending on your budget, you can decide how many times you want to have your ad displayed among search engine results. The charge for each click can vary from 1 to several dollars, depending on the competition for each keyword. You can determine how much to spend on your ad campaign, based on these factors and your budget. Google Adwords is the most efficient and cost effective tool you can use for your PPC management.

It is a great way by which you can make sure your ads are search engine optimized and reach the audience whom you wish to target. When more people see your ads on sites with related information, the larger your chances of increasing traffic towards your website.

Author Resource: Wolf21 is an integrated PPC Management agency that provides a one–stop solution for business owners and marketing professionals who want more traffic, more leads, and more customers.

The 10 Basic Rules of Social Media Marketing

Published by Admin on July 15th, 2011 - in Guest Post Internet Marketing
The 10 Basic Rules of Social Media Marketing
By Allison Kahn (c) 2011

Social Media Marketing is the act of using social media (i.e. Facebook, Twitter, YouTube, etc.) in order to promote a business.

Many companies will want to start their own social media marketing campaign and create a Facebook page or Twitter account. The problem with is they don’t have a clue on how to run a successful social media marketing campaign. Here, I have listed 10 of the most basic rules when it comes to social media marketing. Follow these rules in order to have successful accounts with Facebook, Twitter, etc.

The 10 [basic] Rules of Social Media Marketing

1. Update! I shouldn’t even have to list this as a rule, but many forget how important it is. You should try and update daily because when consumers visit your page and it has not been updated in over a month, they will assume it is inactive and decide not to follow your business. Also, they could easily go with your competitor because their page is so active they feel that business will give them better service. You do not want that to happen, so update your social media accounts regularly!

2. No pitching! You are not Billy Mays. Therefore, you do not need to yell at consumers telling them to purchase your product or use your business. Social media is meant to connect, not pitch. If your consumers feel they have a connection with your company through your Facebook page or Twitter feed, they are more likely to use you over another business that does not make an earnest effort to connect.

3. Communicate with your audience. If you do not feel it is necessary to reply to comments, answer questions, or join in on conversations on your page, then social media is not for you. You need to be a part of the conversations on your page. If not, you will lose touch with your customers and what they want

4. Choose Wisely. What you say will forevermore remain public record on the internet. Choose what you post on your page wisely. I cannot stress that enough. If you hire a company to post for you, be sure to hire someone you can trust. And, remember, if you manage your social media outlets yourself only post what you would want to see on the front page of the New York Times (or the Huffington Post).

5. Handle angry customers with class. Some customers will just have a bad day and want to take it out on your page and blame you for everything. Do not remove any negative comments. Instead, ignore it if it’s only one comment (unless the comment has foul language and is completely inappropriate). If you are in a predicament like Nestle was about a year ago where everybody protested on their Facebook page, post an update saying your business is making moves to fix the problem. Don’t ever directly respond to one individual, you won’t ever win. Also, don’t ever make promises you cannot keep.

6. Link to others. If you find something interesting (and relevant) on the web, link it on your Facebook or Twitter page. Explain why you find it interesting (and relevant) and ask for their input. Link to other companies, articles, cool websites, whatever. Just be sure to ask yourself before posting, is this relevant to my business?

7. Share! Don’t be afraid to show your consumers what your company’s employees are doing when they are not in the office. Take photos of your office picnic, philanthropic event, or even a run/walk for a good cause. These photos create a positive image about your company for your consumers. They want to know you’re human and don’t wear ties all the time. If it’s casual Friday in the office, take a gróup photo of everybody wearing the company polo and post it immediately so others know what is going on in your office in real time.

8. Start a weekly trend. If you do something once a week, on the same day each week, your followers are bound to come back that day every week. For example, if you own a shoe store, every Monday you could post the shoe of the week. Include an image and a promotíon for the shoe, such as a percentage off that week only. If you posted every Monday, consumers are bound to check every Monday to see what pair is being promoted that week and come into your store to purchase it. It’s a great way to get customers onto your social media pages as well as into your store.

9. Link to your blog. You put so much effort into writing that awesome post about trendy heels for the spring, but no one ever reads your blog. Link it on your Facebook, Twitter, etc. Don’t do it all the time, because if that is the only thing you do to update your social media outlets, people will get bored with you very quickly. But at the same time, don’t be afraid to link back to your blog. You put a lot of hard work and effort into it, and you want people to read it!

10. Spread the word! If you have a Facebook, Twitter, blog, YouTube channel, etc. you really need to tell people. They are not just going to assume you have them. Put them on your company website, on your business cards, put a sign up in your store saying “Add us!” with all the little logos for each site next to the copy. Don’t be afraid to tell your customers you’re on Facebook. If they like you and your product, they will share it on their Facebook account and say, “Hey, I’m a fan of Sally’s Shoes and I want everybody to know!”

About The Author
Allison Kahn is the Marketing Assistant at Princeton Marketing Group in Greensboro, NC. She has a BA in English Literature from Wesley College in Dover, DE. She has a passion for Social Media Marketing. www.princetonmarketing.net, www.princetonmarketing.net/princetonmarketingblog

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