Cocktails at 5:30 pm.
Supper at 6:00 pm
Awards at 7:00 pm.
2012 Metis Awards
With Google’s big “Panda” ranking algorithm update, we have made a ”backlink guidline” document of what you should ask the people to consider when linking back to your website.
- Your content is number one. Make people want to talk about or link back to your website. Have fresh new content related to your website niche, with savings and reasons why people would need your product, add some testimonials and specials as well. Website visitors are more likely to repost a popular or special subject or price.
- Making a “link to us” page along with daily postings on your blog and socal platforms to obtain these links. The below list can be copied to your website on your website as long as you change it up a bit for Google.
Alot of website owners know the value of a niche related one-way permanent backlink but it can’t be a recipicol links notify Google of a planned link patterns. Not alot of website owners know this so we have come up with a list of qualities we think backlinks should have. If we have missed any feel free to drop us a suggestion and it will be considered.
Although we have no control of what website niche links to your website, all backlinks should be niche or social website related. Only ethical links must point back to your website .
STAY away from automatic link submitters no matter how good the deal sounds, all links should be submitted manually with full profile information added. Auto-submitted backlinks are all detected by website owners and usually deleted.
Your website content is not only essential when consideration on how to rank your website high in Google but for website sales conversions as well. Make sure your website sales copy (body text) is a grade 12 average read and has your business address on it as well as bullet point features and of course a “call to action.”
What to ask any website visitors to consider when linking back to your website:
* Google guidelines/Terms and Conditions should be followed
* White hat techniques only.
* No more than 50 out going links on the page our website link is on
* Not be from a network of websites * No recipicol link exchanges
* No Automatic submissions * Don’t use automated software or bots.
* No links from under construction pages.
* No link farms and link exchange programs or web rings, no rented links, FFA sites, adult & porn sites, pharmacy sites, illegal websites, hate-based websites, violent websites, cracking or hacking websites, no blacklisted or spam sites, links from “bad neighborhood” sites (e.g. link farms, porn and so on), ping sites, etc.
* No scraped content, mirror sites, orphaned link pages, link schemes and sites overrun with contextual ads, popups, ads, sponsored links, intrusive advertising, classified sites, labeled links, etc.
* No adult websites or with illegal content, (if not adult niche related)
* One-way links only
* No sub-domains
* Links must be static HTML only.
* Linked sites must be search engine friendly.
* Links from high ranking Alexa sites.
* No link farms, non-niche related forums, spam sites, web rings or adult sites, or link directories.
If anyone has any other link qualities to add please feel free to drop us a line below and we wil add them to our list if we think they are valuable ot our website visitors.
Yet another year has passed in the SEO industry, and if you thought 2010 was busy, 2011 has proven once again that the SEO company industry is changing more rapidly year over year.
Of course, the key highlights of 2011 were Panda, Mobile and Google+. This year’s SEO report also covers the rise of Facebook and the increased importance of social signals for rankings, fresher and richer search results, improved indexation of the Web by Google and the Yahoo/Bing integration.
2011 was the year of a much smarter Web, an increasingly competitive social media space, and tremendously positive results for those who followed a white hat SEO approach.
As the Web gets smarter, websites are changing and tailoring their content to users. Websites today integrate geo-localisation features and social platforms, adapt to user devices and change content based on user behaviour.
Search engines respond to this fast-moving environment by constantly releasing new features. These new developments have brought increased challenges to SEO company across the globe as they constantly adapt to these new technologies.
Far from dying, optimising websites for search engines has become a much-needed advanced expert skill that requires deep technical knowledge of websites, social media, conversion rate optimisation, servers and mobile devices.
We are indeed moving into an Internet Marketing Optimisation era.
2011 witnessed the beginning of a social media tussle between Web giants Google and Facebook. Each with their own unique approach, they have deeply influenced the way we consume the Web by modifying our search behaviour.
Google released its +1 button, followed by Google+, the Google+ business pages, and finally Search, plus Your World (or Search Plus for short), all of which demonstrate a significant commitment to social.
The +1 appears as a clear direct competitor to the Facebook Like button, especially when +1s become public followed links. Google’s +1s can have a direct effect on organic rankings, especially in the new Search Plus SERPs.
Google+ is a hybrid product, competing with both private and public social worlds. Some argue it is best used as the internal chat room for Google employees, others see it as a serious competitor to Facebook and Twitter, especially with deep, bold, and controversial integration like Search Plus.
With Google’s more than prominent spot in the online advertising industry, many companies are making Google+ their next Internet marketing strategy priority for 2012. We have yet to see how successful Google+ will become in 2012, but until then, companies can’t afford not to be on board, it’s a defensive strategy before anything else.
Facebook has changed numerous features so that now, we hardly recognise the Facebook of 2010, pushing its off-site integration to gain real-estate in the social graph. With the release of the new layout, “Timeline,” the update of comments, the new social graph, the integration with Skype and massive development of its gazillion apps, it’s needless to say Facebook currently leads the charge, as far as the social media war goes.
The new Facebook layout has reduced the emphasis on the different tabs users had in their news feeds to give more predominance to the actual feed itself. This has one major consequence for Facebook publishers: the crucial need to maintain high engagement at the risk of getting buried under the Facebook EdgeRank filters.
As some of you may know, we have always preached White Hat SEO at Canada SEO Professional Ltd, and while it does bring some level of frustration when we witness clear link spam on vanity keywords with few penalties whatsoever, we do still collect the benefits of our White Hat, long term strategy by applying these principles on our clients’ sites.
Even though Google took swift, demonstrable action in 2011 to downgrade search rankings for high-profile sites, such as J.C. Penney and Google’s own Chrome team, we are still awaiting the long-promised global take-down of great listings from non-White Hat practices.
Another good outcome was the release of Panda and the fresher Web, which had a positive effect on those who have invested so much time, effort and money in creating regular, unique and quality content. Once again, their efforts have been rewarded in the long run.
Finally, the efforts taken to enrich websites with structured mark-ups has improved click-through rates significantly, reducing the dependency on rankings through internally controlled factors. The same goes for other conversion efforts that have improved bounce rate thanks to a better preview and user experience, improving the relevance score from a search engine perspective.
In 2012, the focus is on the users: