Posts Tagged ‘SEO’

SEO After Google Panda and Penguin

Published by Todd Herman on July 31st, 2012 - in Penguin update

SEO After Google Panda and Penguin

Google Panda is a kind of algorithm update which can influence SERP. It functions by reducing the traffic of low quality content site. Major factors influencing the performance of website in search results due to Google Panda effect include duplicate content, matchless headings of webpage and high amount of advertising on site.

Similar to Google Panda, Google Penguin released in April 2012 is another Google product affecting SEO marketing for your business.

The Penguin updates deal with a number of SEO factors like cloaking, keyword stuffing and content spinning. Following paragraphs will describe you SEO marketing after Google Panda and Penguin updates.

How Google Panda affect SEO?

Eliminating low quality content is one of the main intensions of Google Panda update. It drives more traffic to those sites with good content. It allows internet users to get what they need. To avoid the risk of Google Panda effect, internet marketers are advised to take care what they publish. Google promotes good, useful and real content on sites.

Tips to improve SEO after Google Panda

* Creating the finest quality content

Publishing high quality content is one of the best ways to improve SEO marketing after Google Panda. To protect website from Google Panda effect, website administrators are advised to remove keyword stuffed and filler content from their webpages.

* Design user friendly website

Website design plays an important role in SEO marketing. To overcome the troubles due to Google Panda, internet marketers are advised to choose user friendly design for their website.

Apart from choosing user friendly web design, SEO can be also improved by promoting product reviews, encouraging customer feedbacks and by active participation in social media sites like Twitter and Facebook.

* Update content

Updating content is one of the important ways to improve SEO marketing after Google Panda effect. While updating content, never hesitate to remove keyword stuffed content from site.

How Penguin affect SEO?

Penguin update from Google is dedicated to penalize spammers. Getting backlinks from content farms is one of the main factors influencing your website with Penguin updates. The best way to overcome this trouble is by creating relevant links by adding unique and quality content on site.

Tips to improve SEO marketing after Penguin

* Do not use Java Scripts

How many of you have used Java Scripts during web designing? According to studies, introducing Java Scripts or Flash can reduce the search engine visibility of site. Hence it is recommended to avoid using Java scripts during web designing.

* Limit the use of media files

Use of media files can negatively impact the performance level of website. It increases loading speed and reduces the overall performance level of website. This in turn reduces traffic to website and negatively impacts SEO marketing.

* User friendly website navigation

Following proper website structure and design is one of the main steps to improve SEO marketing after Penguin. For easier navigation, website administrators are advised to place important categories like Home on the visible area of site.

* Normalizing URLs

Normalizing URLs avoid duplicate content and protects webpage

7/31/2012 – Todd Herman

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Global SEO Studios Ltd.

Published by Todd Herman on June 15th, 2012 - in Guest Post SEO

 Global SEO company, Global SEO Studios Ltd

Our experienced  Global SEO company experts work closely with you and your employees to meet your needs. We are 100% transparent and communicate regularly so there are no suprizes at any time.

So Why Us?

We increase your website’s rankings in Search Engine Result Pages leading more organic and targeted traffic to your website. With more traffic you have more sales and in turn more profits. You get the highest return of your investment by working with or team.

Visit Global SEO company , http://globalseopro.ca/ for more details!

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Keep your SEO & content marketing within Your Websites Country

Published by Todd Herman on April 3rd, 2012 - in Dont Do Overseas SEO

There are plenty of good reasons to outsource your content writing and marketing to a local SEO company.

“Keep your SEO content marketing within Your Websites Country.”

 ”Pinching pennies now could mean paying a higher price farther down the road. Don’t be penny wise, pound foolish with your SEO!” Nick Stamoulis.

For instance, you may not have the time or writing skills to fully invest in a managing a content marketing campaign. Since content marketing is one of the fundamental elements of inbound marketing , outsourcing it to a reputable SEO company makes sense. But when looking to outsource your content marketing, or any other part of your SEO, keep it in Canada.

The great thing about working with an SEO firm is that they don’t have to be local. The Internet is everywhere, and nothing in SEO is so time sensitive that working with an SEO company in a different time zone could become a serious issue.

That being said, you want to keep your content writing within Canada.

First off, it takes a mastery of the English language to write exceptional content in English. No to say that there aren’t fluent English speakers all over the world, but if you outsource your content, chances are it won’t be written by them. Most businesses decide to outsource their content to countries like India or the Philippines because it’s much cheaper than hiring a US-based, native English speaking writer.

When it comes to SEO, remember that you get what you pay for! It may only cost you $5 to have someone in India write an article for you, but you’re only going to get an article that is worth $5. One of the ways overseas SEO firms keep their costs down is by spinning content.  You hire them to write a few articles about your industry, and they’ll just take a free article from an article submission site, tweak it and sell it back to you as “original” content. Most of the time they won’t even bother to steal the good content; authors who care about their work keep an eye on who is “borrowing” it. They’ll pluck articles from spammy, low-quality sites that algorithm updates like Panda were designed to take down.

Some businesses decide to outsource their content marketing overseas because they don’t have the time to produce the content in-house. If that’s the case, don’t you want to outsource your content marketing to a white hat SEO company that knows, not only how to write great content, but also leverage it for SEO. If you are writing content just to drop a few links, you’re missing out on the bigger picture.

Content marketing is supposed to enhance your brand and build your credibility as an industry authority. Outsourcing your content overseas may be the cheaper option, but what is it really doing to help grow you brand and build your online presence? You have to think in long-term when planning your SEO. Pinching pennies now could mean paying a higher price farther down the road. Don’t be penny wise, pound foolish with your SEO!  Nick Stamoulis.

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Search Engine Marketing Articles – SEO

Published by Todd Herman on March 27th, 2012 - in Guest Post SEO

Creating articles for a website is one of the trends when it comes to online marketing today, but it is not as simple as writing an article and posting it on the web. There are still many considerations that must be anticipated in order to have your article or website be noticed, placed on top of the lists when someone searched for it and be read by millions of readers worldwide. Bloggers or web companies aim for this in order to yield better return of investment in the form of advertising; so the more their articles as well as advertisements are introduced into the market, the better earnings they will accumulate.

For that matter, search engine optimized content or SEO is very crucial when it comes to increasing the visibility of an article or website in a search engine. Of course, you will want to put your website on top of the list. In that case, you have to know some of the best SEO marketing strategies to help you attain this goal. The first thing you may want to do is distinguish which article topics will gain more interest for the visitors. There are some websites that offer trending topics for the market to help you choose and decide more appropriately. Some suggests using larger niches like weight loss or parenting especially for new users. These types of contents are more commonly searched online and thus will have a higher chance of becoming more visible. Otherwise, you can search for other informative SEO topics that appeal to larger audiences through magazines, or you may research for products that are most in demand to consumer today so you know what sort of SEO content you should target. In short, you have to find out which problems or issues would capture wide variety of audiences for your SEO articles.

Nevertheless, marketing articles does not only include finding the best  SEO topics for your website, there are other necessary techniques that should be done in order to put an emphasis to the content placed in the internet. One of the most effective SEO techniques you can apply is keyword stuffing. This involves putting several distinctive keywords within the article. These keywords should include words or phrase that the internet users are more likely to type in the search engine toolbar when searching for specific information. Additionally, you have to update your SEO content from time to time in order to maintain your ranking online. This can be done by creating variety of informative SEO articles about your chosen topic. Most search engines such as Google are able to evaluate new SEO contents in a website and put them or prioritize them more than the older entries. Sustaining and continuously updating your SEO contents is important because thousands of websites are added everyday on the internet.

Because of great competition among websites today, effective marketing SEO will allow your site to rank competitively among others. Therefore, finding the best SEO topics in order to create a content that will attract more attention to internet users in addition to other SEO strategies can help you sustain your website online.

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Website design guidelines for SEO

Published by Todd Herman on February 23rd, 2012 - in Guest Post SEO

Website design and content guidelines for SEO

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.
  • Keep the links on a given page to a reasonable number.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
  • Make sure that your <title> elements and ALT attributes are descriptive and accurate.
  • Check for broken links and correct HTML.
  • If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
  • Review our recommended best practices for images and video.
Technical guidelines
  • Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
  • Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
  • Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
  • Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. Visit http://code.google.com/web/controlcrawlindex/docs/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
  • Make reasonable efforts to ensure that advertisements do not affect search engine rankings. For example, Google’s AdSense ads and DoubleClick links are blocked from being crawled by a robots.txt file.
  • If your company buys a content management system, make sure that the system creates pages and links that search engines can crawl.
  • Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.
  • Test your site to make sure that it appears correctly in different browsers.
  • Monitor your site’s performance and optimize load times. Google’s goal is to provide users with the most relevant results and a great user experience. Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow Internet connections), and we hope that as webmasters improve their sites, the overall speed of the web will improve also if you get a seo or seo company. Google strongly recommends that all webmasters regularly monitor site performance using Page Speed, YSlow, WebPagetest, or other tools. For more information, tools, and resources, see Let’s Make The Web Faster. In addition, the Site Performance tool in Webmaster Tools shows the speed of your website as experienced by users around the world.
Quality guidelines

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

If you believe that another site is abusing Google’s quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.

Quality guidelines – basic principles

  • Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
  • Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Quality guidelines – specific guidelines

  • Avoid hidden text or hidden links.
  • Don’t use cloaking or sneaky redirects.
  • Don’t send automated queries to Google.
  • Get a seo or seo company
  • Don’t load pages with irrelevant keywords.
  • Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
  • Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
  • Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
  • If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
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SEO Factors & Trends Report 2012

Published by Todd Herman on February 22nd, 2012 - in SEO Company

Yet another year has passed in the SEO industry, and if you thought 2010 was busy, 2011 has proven once again that the SEO company industry is changing more rapidly year over year.

Of course, the key highlights of 2011 were Panda, Mobile and Google+. This year’s SEO report also covers the rise of Facebook and the increased importance of social signals for rankings, fresher and richer search results, improved indexation of the Web by Google and the Yahoo/Bing integration.

2011 was the year of a much smarter Web, an increasingly competitive social media space, and tremendously positive results for those who followed a white hat SEO approach.

Smarter Web

As the Web gets smarter, websites are changing and tailoring their content to users. Websites today integrate geo-localisation features and social platforms, adapt to user devices and change content based on user behaviour.

Search engines respond to this fast-moving environment by constantly releasing new features. These new developments have brought increased challenges to SEO company across the globe as they constantly adapt to these new technologies.

Far from dying, optimising websites for search engines has become a much-needed advanced expert skill that requires deep technical knowledge of websites, social media, conversion rate optimisation, servers and mobile devices.

We are indeed moving into an Internet Marketing Optimisation era.

Social Media Showdown

2011 witnessed the beginning of a social media tussle between Web giants Google and Facebook. Each with their own unique approach, they have deeply influenced the way we consume the Web by modifying our search behaviour.

Google released its +1 button, followed by Google+, the Google+ business pages, and finally Search, plus Your World (or Search Plus for short), all of which demonstrate a significant commitment to social.

The +1 appears as a clear direct competitor to the Facebook Like button, especially when +1s become public followed links. Google’s +1s can have a direct effect on organic rankings, especially in the new Search Plus SERPs.

Google+ is a hybrid product, competing with both private and public social worlds. Some argue it is best used as the internal chat room for Google employees, others see it as a serious competitor to Facebook and Twitter, especially with deep, bold, and controversial integration like Search Plus.

With Google’s more than prominent spot in the online advertising industry, many companies are making Google+ their next Internet marketing strategy priority for 2012. We have yet to see how successful Google+ will become in 2012, but until then, companies can’t afford not to be on board, it’s a defensive strategy before anything else.

Facebook has changed numerous features so that now, we hardly recognise the Facebook of 2010, pushing its off-site integration to gain real-estate in the social graph. With the release of the new layout, “Timeline,” the update of comments, the new social graph, the integration with Skype and massive development of its gazillion apps, it’s needless to say Facebook currently leads the charge, as far as the social media war goes.

The new Facebook layout has reduced the emphasis on the different tabs users had in their news feeds to give more predominance to the actual feed itself. This has one major consequence for Facebook publishers: the crucial need to maintain high engagement at the risk of getting buried under the Facebook EdgeRank filters.

The Importance of White Hat SEO

As some of you may know, we have always preached White Hat SEO at Canada SEO Professional Ltd, and while it does bring some level of frustration when we witness clear link spam on vanity keywords with few penalties whatsoever, we do still collect the benefits of our White Hat, long term strategy by applying these principles on our clients’ sites.

Even though Google took swift, demonstrable action in 2011 to downgrade search rankings for high-profile sites, such as J.C. Penney and Google’s own Chrome team, we are still awaiting the long-promised global take-down of great listings from non-White Hat practices.

Another good outcome was the release of Panda and the fresher Web, which had a positive effect on those who have invested so much time, effort and money in creating regular, unique and quality content. Once again, their efforts have been rewarded in the long run.

Finally, the efforts taken to enrich websites with structured mark-ups has improved click-through rates significantly, reducing the dependency on rankings through internally controlled factors. The same goes for other conversion efforts that have improved bounce rate thanks to a better preview and user experience, improving the relevance score from a search engine perspective.

SEO in 2012

In 2012, the focus is on the users:

  • Serve them awesome content regularly.
  • Increase the number of touch points with them by integrating with social platforms.
  • Spend time creating advanced, cross-platform user-engagement strategies.
  • Allow them access to your information wherever they are through mobile sites and apps.
  • Make their lives easier by facilitating their access to your information, products and services.
  • Reinforce your local presence and geo-location services.

by Martin Orliac, February 21, 2012

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Global SEO Company, International SEO Company

Published by Todd Herman on February 7th, 2012 - in Global Information Network

For many of their clients, the option to earn a living is becoming more and more available, thanks to Global SEO company Global SEO Studios. As such, there are so many internet companies that have been set up to allow people all over the world the luxury to make money. One good way of doing this is with a professional search engine optimization,  Global SEO company and  International SEO Company . Not too many people know about this affordable, industry leading Global SEO company but is gaining in popularity. There are so many good things one can gain from this, which makes the venture worth it. Not to be exclusive or anything, but this International SEO Company that has a joining protocol. You have to be a member of the  Global SEO company in order to make money and work from home.

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Proven SEO company

Published by Todd Herman on February 7th, 2012 - in SEO Company

Canada SEO Professional Ltd. has proven SEO results and is a world wide SEO company. They will generate more business for you provincial, nationally, or globally. You might be starting your campaign or want a tweak to your existing SEO company services or maybe just need some input from an actual website marketing expert.

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Advantages Of hiring a SEO Company

Published by Todd Herman on January 27th, 2012 - in SEO Company

You must optimize your website to get all the benefits of high ranking SEO. SEO is done by a SEO Company maximize your presence online.

If you have started a new website and wanted to promote it, you may not be able to do it all by yourself. You first of all, do not know how to do this and next, you may not have time to do it. Here is where the needs of internet marketing come. The advantages of internet marketing have to be completely understood to make proper use of it. To reap all the great advantages, you have to understand the common methods of marketing such as placing attractive advertisements in other sites, advertising through banners, email marketing, surveys, and many other methods. There are some innovative methods also like viral marketing. You have to check with your internet marketing company to know all the methods that they adopt.

Unlike offline advertisements, the advertisements done online remain there round the clock. The most important advantage of these advertisements is that they transfer the messages from one end to the other. This transfer is easy and fast. Also this costs you very less amount and you are not going to spend any money for this transfer of messages across the world. You can get more knowledge about the company and come to know about the offers and discounts available with them. But when there are millions of companies existing online, there is less possibility that your site will be noticed by your potential customers.

You need to make online advertisements. If you do so, any periodic changes will be intimated to you through the mails. You can remain updated at any point of time and this is not possible in offline businesses. You can also get suggestions and reviews from your customers which help you to make necessary changes as per their expectations. You can remain solid in any market scenario.

Web marketing helps you to earn more and establish a successful business online. The SEO Company builds links to your website through all the available methods. They use article marketing, forum posting, blog posting, article marketing and blog commenting. All these methods help you to get good quality links. Some even do link exchange. This is not very beneficial. The reciprocal linking was quite popular days back. But now the search engines detect them and easily find them out. To escape this many web masters make link wheels. You can follow any available method but should keep away from black hat methods.

Only if you optimize your site yourself or with the help of a proper SEO that works for a reputable SEO Company  you can get more traffic to your site and more earn more revenue. Once you reached the top of the search engines, many people will click on your site. The site that gets more number of clicks will be considered to be the right one for that selected keyword. That site will come ahead of others and will be able to get more traffic. Once you reach the top, you can maintain your position easily if you have good content and message in your site what readers will expect from you.

SEO  will help you to get more traffic, more sales and more revenue with a professional SEO Company.

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SEO for Bing: 15 tips to boost your rankings on SERPs

Published by Todd Herman on September 19th, 2011 - in Guest Post SEO

SEO for Bing: 15 tips to boost your rankings on SERPs

A few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This makes it absolutely necessary for webmasters and SEO professionals to ensure that their websites are well optimized for Bing and that they have the chance to get high rankings on the “powered by Bing” network. In this article we will focus on how to optimize your site for Bing and we will provide 15 tips that can help you gain positions on the search results. As many of you will notice, some of these tips are common in SEO and will also work for Google. This is because even if the secret recipes of the major search engine differ, the main principles are the same when it comes to ranking websites.

 1. Improve your CTR Duane Forrester, Product Manager with Bing’s Webmaster Program, has made it clear several times in the past that Bing focuses on how users interact with the search results. In one of his interviews he had disclosed that “We are looking to see if we show your result in a #1, does it get a click and does the user come back to us within a reasonable timeframe or do they come back almost instantly?”. This was also confirmed at SMX East by Steve Tullis, who is Senior Program Manager at Bing. This suggests that Bing takes into account the click through rate and that they use it as a Ranking signal. To read more on how to improve your CTR, I strongly recommend you to read the article “7 ways to maximize your CTR in Search Engine Results” where we explain all the basic techniques.

2. Reduce your Bounce Rate Over the years, the Bounce Rate started to become more and more important in SEO since it was used by the search engines as a quality content signal. Bing not only takes into account the CTR but also it measures the timeframe between the click of the user on a particular search result and his return on the SERPs. If the total amount of time was less than a minute or a few seconds, this means that the particular result is not helpful for the users. Achieving times higher than 1 minute or 2 indicates that your website is compelling and useful for the users. Also here we should note that both of the major search Engines, have developed browsers of their own (IE and Chrome) which allow them to gather anonymous information on how users interact with the various sites. All these “goodies” provide useful information to the search engines about which websites are of high quality and which are not. If you want to learn more on how to reduce your Bounce Rate read the article “The 8 ways to lower your Bounce Rate”.

3. Use Schema.org Recently Google, Yahoo and Bing developed a jointly supported protocol called Schema.org which allows webmasters to mark up their content by using special tags in the HTML code. These tags allow search engines understand easier your content since by using them you can mark your images, videos, product names & descriptions, ratings & reviews, geolocation information, maps, addresses etc and define partially the semantic relationships between different components. If this protocol becomes widely used it will allow search engines to understand and rank the pages easier & better, develop new services and present the information in a more user friendly way. The new protocol is designed by Search Engines in order to save them from spending money and resources. This is because it can sufficiently replace in a great extend the expensive machine learning algorithms that are currently used in order to understand the different “types” of data that are contained in each page. Similarly to what we said in the past about duplicate content, when a practice can help search engines reduce their costs, they tend to boost the websites that follow it and punish the ones that don’t. So even though it is early to suggest that schema.org can help you boost your rankings, I STRONGLY recommend you to start using it because very very soon, search engines will demand it by giving extra points to the websites that have implemented it.

 4. Use Bing’s Webmaster Center The Webmaster Center of Bing is a free service which allows you to see valuable statistics about your website, check how many impressions & clicks you had on SERPs, manage your crawling rate, submit sitemaps & RSS feeds, manage the way that Bing Indexes your website, check your Organic Traffic etc. Using this tool and analyzing its results is absolutely essential in order to improve your rankings and understand the flaws of your SEO campaign. Additionally by evaluating the provided information you can get useful insights on how compelling your website is in the eyes of the users.

5. Produce Quality Content As most search engines, Bing tries to identify which pages contain high quality content and which contain thin content. While developing your website you must always have in mind that the only way to develop a successful & long-lasting SEO campaign is to focus on content and on user experience. So while developing your website, ask yourself the following questions:

•Do my pages provide something unique to the user or there is nothing original/new in it?
•Do I have unique hand written content or I just scrap content from other high reputable sites?
•Are my texts well written or they are full of typos and grammar mistakes?
•Do my pages get tweeted/liked/linked/shared by the users? Do I get their attention or do they ignore my content and bounce?
•Is the text to images ratio balanced or do I have pages that contain too many images or too much text?
•Did I take steps to remove the duplicate content from my site?
•Is the content of my pages sufficient or is it too short or too long?
•Do I provide original and unique product descriptions or do I stick to the generic product descriptions that most ecommerce websites use?

Quality content is the type of content that is unique, well written, answers clearly and sufficiently the question of the visitor and makes him/her interact or share it on social media. Even though the exact definition of what quality content is varies, these are the most important widely accepted characteristics that you should have always in mind.

6. Mind the user experience The Search Engines no longer focus only on returning relevant results to the users but also they try to boost the ones that provide the best user experience. The most important aspects that affect the user experience are the design, the loading time, the navigation, the ads to content ratio, the proper use of visuals and images, the proper use of videos etc. Presenting your content on the right way is crucial nevertheless the above factors can influence the one another. For example if you choose to include visuals and images in your pages, this will negatively affect your loading time. So balance is the key in this situation. Ask yourself what the visitors expect from your website and why they visit your pages. If you have a directory or a search engine service then you are more likely to use a simple and fast loading design because in these cases speed is crucial. Nevertheless if you have an ecommerce website then your visitors expect to find detailed descriptions, lots of pictures and perhaps videos that describe the products. Don’t think like a website owner or an SEO professional; try to understand what your target audience expects from your website and which user experience factors are more important in your case. You can read more on how to improve the user experience of your website by reading the articles “30 tips for developing an SEO Friendly Design” and “Basic Rules for an Impressive & SEO compatible Web Design”.

7. Use Social Media Buttons & be Social Active As we mentioned several times in the past, social media data are used by the major search engines and they affect the search engine results. More specifically Bing has disclosed that they use both Twitter and Facebook data in their algorithms in order to evaluate if a given page is popular to the users. As a result by being social active and by incorporating the social media buttons on strategic places of your design, you can positively affect both your Social Media and your Organic Traffic. Sharing is caring and if you really care about your website you should not ignore these important online channels.

8. On-page Optimization All the common On-page and text optimization techniques that we have described in the past for Google also apply in Bing. As expected Bing weights a lot the Title so writing short (less that 65 characters), descriptive and keyword-rich HTML titles is a must. Meta descriptions are also important for Bing so make sure you write descriptions that describe accurately and sufficiently all content of the page. Also ensure that they are compelling for the users since they usually appear on the snippet and can affect the CTR. Conducting an extensive Keyword Research before writing your content is a must since by doing so you can ensure that you are focusing on the correct keywords. For more information on how to select the correct keywords for your SEO copy read the article “Combine Keyword Research & Competitor Analysis to improve your SEO”. Moreover by conducting a complete Keyword Analysis on your page you can ensure that your content is well optimized, that you do not raise any spam flags and that the important parts of the HTML page are aligned with the rest of the text. Last but not least, you should note that trying to artificially increase your keyword density is a technique that will not work for Bing. Instead you should pay more attention on the KeywordRank that is provided from the Keyword Analysis tool, which takes into account how well optimized the keyword is in the particular page.

9. Building High Quality Links All the major search engines use the information that can be found on hyperlinks during their analysis. Adding links from high reputable and trusted sources can help you boost your rankings; nevertheless you should pay extra attention on the anchor text that you use since by adding keywords in them you can achieve better rankings. If you want to read more on how to develop a solid Link Building campaign and avoid the common mistakes, read the following Link Building guide. 10. Improve your Crawlability If your website can not be crawled by Bing’s spiders then it will not be indexed and as a result it won’t appear in the search results. A great tool that can help you improve your crawlability is the HTML sitemap. Moreover by using RSS feeds & XML sitemaps you can ensure that all the pages of your website will be found and indexed by Bing. So make sure you submit them on Bing’s Webmaster Center every time you add new pages on your website. Robots.txt can also be a handy tool that allows you to control how spiders crawl your website, nevertheless be extra careful while messing with this file since you can easily block the access of your website and make it drop from the index. Last but not least you should note that Bing is not very good at indexing AJAX content and that currently they don’t support Google’s proposal for making AJAX applications crawlable. As a result Bing drops all the parts of the URL that appear after the #! or # (fragment). Be extra careful with some Flash solutions that are supposed to provide SEO friendly URLs by using fragments. Those URLs are NOT SEO friendly and they are not handled by the search engines properly.

11. Improve your Website Structure Using SEO friendly techniques in order to develop your website can have a real impact on your rankings in Bing. Having SEO friendly URLs that contain the important keywords of the page can definitely give you a boost. Moreover ensure that no session Ids or other unnecessary variables appear in the URLs and work on your CMS to avoid duplicate content issues. As most of you know, the use of excessive Javascript, Flash, Silverlight, iframes and similar technologies make your website less crawlable and thus they must be avoided for important parts of the page. Last but not least don’t forget to write descriptive alt texts in the important visuals of the page since this can help you get additional organic traffic from Image Search. You can read more on how to improve your Website Structure on the following article that describes in detail all the common web development mistakes that affect SEO.

12. Work on your Internal Link Architecture The internal links of your website are crucial for Bing since they provide it with lots of info about the hierarchy of your pages. Ensure that you use text menus, optimize your internal anchor texts, make use of a tree like structure, link directly from your homepage to the important pages of your website and always place the important links of your pages above the fold. This topic has been covered extensively in the past, so I strongly recommend you reading the articles “Why my SEO campaign failed? Part 3: Common Link Structure mistakes” and “10 tips for developing a better Internal Link Architecture”.

13. Mind the GEO signals Since Bing does not use different TLDs for each supported country version of the search engine, the effects of GEO signals are much more profound for the user than it is in Google. As we discussed on the previous article “5 less known but important Ranking Factors that affect Search Engine Results”, Bing uses multiple signals to determine for which country a particular page is more appropriate. Some of those signals are the physical location of the server, the TLD of the domain, the location of the incoming links, the traffic information that is collected from anonymous browser stats, the language of the document etc. Moreover Bing is known for using the META GEO tags, something that Google does not do.

14. Select carefully your Domain name The domain name was always important in SEO for 2 primary reasons: First of all when a result comes from a domain that contains keywords, Bing tends to give it a boost for queries that contain that term. Secondly because the domain belongs to a specific TLD and this can be used as a GEO signal (for country specific TLDs only). Thus selecting the domain name carefully can have a serious impact on your rankings. Of course very long domains or domain names that contain lots of dashes should be avoided because they look spammy and they are not very user friendly.

15. Don’t use Blackhat Methods Bing does not like it when people try to manipulate their algorithms in order to achieve higher rankings. As a result using black hat techniques such as cloacking (serving different content to spiders and users), generating automated content, producing duplicate content, scraping, adding hidden text in the pages, using link farms or three-way linking techniques is not advised. In many cases those practices will not affect positively your rankings and in some cases they might even lead to bans. Even though the above list of tips is far from complete, since Bing suggests that they use thousands of signals, it is a good place to start in order to optimize your website.

For those of you that are interested in learning more about how to use the above practices, I highly recommend you to check the links of the articles that we provided about. Don’t forget to share this article, because sharing is caring. Also by doing it you will help us rank higher in Bing! :p

SEO for Bing: 15 tips to boost your rankings on SERPs

Posted by bbriniotis on 19th of September, 2011

Tags: bing, , seo for Bing
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