SEO After Google Panda and Penguin
Google Panda is a kind of algorithm update which can influence SERP. It functions by reducing the traffic of low quality content site. Major factors influencing the performance of website in search results due to Google Panda effect include duplicate content, matchless headings of webpage and high amount of advertising on site.
Similar to Google Panda, Google Penguin released in April 2012 is another Google product affecting SEO marketing for your business.
The Penguin updates deal with a number of SEO factors like cloaking, keyword stuffing and content spinning. Following paragraphs will describe you SEO marketing after Google Panda and Penguin updates.
How Google Panda affect SEO?
Eliminating low quality content is one of the main intensions of Google Panda update. It drives more traffic to those sites with good content. It allows internet users to get what they need. To avoid the risk of Google Panda effect, internet marketers are advised to take care what they publish. Google promotes good, useful and real content on sites.
Tips to improve SEO after Google Panda
* Creating the finest quality content
Publishing high quality content is one of the best ways to improve SEO marketing after Google Panda. To protect website from Google Panda effect, website administrators are advised to remove keyword stuffed and filler content from their webpages.
* Design user friendly website
Website design plays an important role in SEO marketing. To overcome the troubles due to Google Panda, internet marketers are advised to choose user friendly design for their website.
Apart from choosing user friendly web design, SEO can be also improved by promoting product reviews, encouraging customer feedbacks and by active participation in social media sites like Twitter and Facebook.
* Update content
Updating content is one of the important ways to improve SEO marketing after Google Panda effect. While updating content, never hesitate to remove keyword stuffed content from site.
How Penguin affect SEO?
Penguin update from Google is dedicated to penalize spammers. Getting backlinks from content farms is one of the main factors influencing your website with Penguin updates. The best way to overcome this trouble is by creating relevant links by adding unique and quality content on site.
Tips to improve SEO marketing after Penguin
* Do not use Java Scripts
How many of you have used Java Scripts during web designing? According to studies, introducing Java Scripts or Flash can reduce the search engine visibility of site. Hence it is recommended to avoid using Java scripts during web designing.
* Limit the use of media files
Use of media files can negatively impact the performance level of website. It increases loading speed and reduces the overall performance level of website. This in turn reduces traffic to website and negatively impacts SEO marketing.
* User friendly website navigation
Following proper website structure and design is one of the main steps to improve SEO marketing after Penguin. For easier navigation, website administrators are advised to place important categories like Home on the visible area of site.
* Normalizing URLs
Normalizing URLs avoid duplicate content and protects webpage
7/31/2012 – Todd Herman