How to optimize your Google Places/Maps Listing:
- Use keywords in your business name
- Use keywords in your business description
- Use keywords in your online reviews from City Search, Trip Advisor, insiderpages.com, Judy’s list and other web 2.0 sites
- Add the name of your city in your link text especially from local websites
- Your ranking will show higher based on proximity to the search location (Universal search gives less weight to proximity)