Search Engine Land Post Reposted by, SEO Company Canada SEO Professional Ltd.
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Search Engine Land Post Reposted by, SEO Company Canada SEO Professional Ltd.
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Search Engine Land Post Reposted by, SEO Company Canada SEO Professional Ltd.
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Search Engine Land Post Reposted by, SEO Company Canada SEO Professional Ltd.
Powered by WPeMatico
Search Engine Land Post Reposted by, SEO Company Canada SEO Professional Ltd.
Powered by WPeMatico
Search Engine Land Post Reposted by, SEO Company Canada SEO Professional Ltd.
Powered by WPeMatico
Search Engine Land Post Reposted by, SEO Company Canada SEO Professional Ltd.
Powered by WPeMatico
Search Engine Land Post Reposted by, SEO Company Canada SEO Professional Ltd.
Powered by WPeMatico
Search Engine Land Post Reposted by, SEO Company Canada SEO Professional Ltd.
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Our annual ‘Web Development Year in Review’ returns for a look back at major news events in the Web development industry in 2012.
Link attraction is the biggest aspect of today’s practice of search engine optimization.
Google looks at the links pointing at your domain, and those pointing at particular pages, as votes of legitimacy. Taking it a step further,
Google also takes into account the words people use when linking to you (anchor text) to get an idea of what the right
keywords would be for your page.
While it’s still possible to buy links (just don’t get caught), there’s no way to “trick” someone into linking to you. People link because there’s something in it for them in some way, and because something about your content compels them to do it. The smartest SEOs create content that’s remarkable because it’s valuable, controversial, funny, opinionated, engaging, enlightened, etc.
Because Google has tons of information thanks to AdWords, AdSense, Analytics, Google Reader, Tool Bar and Website Optimizer, some see search algorithms moving away from links and more to site usage data (how people actually interact with content). Whether that’s the case or not, content that people find compelling will continue to constitute the biggest factor in search engine optimization.