Archive for September, 2011

A Simple Guide to What Makes a Good Link

Published by Todd Herman on September 27th, 2011 - in Guest Post SEO

A Simple Guide to What Makes a Good Link

by Nichola Stott,

Our industry is by nature quite active and vocal online. Hundreds of thousands of SEO blogs exist, with a wide range in quality, originality, and novelty of content. To those of us practicing SEO on a daily basis, a lot of content may be summarily dismissed as regurgitation or noise, for noise sake.

For those new to the SEO industry, the amount of advice published online can be daunting and difficult to sift through. It is for this reason that I’m providing a simplified guide to the single most-common question I’m asked time and time again during training and consulting: what makes a good link?

When it comes to SEO, there’s no such thing as a simple answer. Yes, we’re all aware that relevancy algorithms are composed of hundreds of variables, each attributed weightings, which means that often a simple question can’t be answered (unless further conditions can be provided). In this case however, I would like to propose a simple rule of thumb that those starting their education in search can use as a universal starting point.

A good link should have the potential to deliver relevant visitors.

Understanding what makes a good link is possibly the most tangible thing to grasp for any learning SEO, as much of what has “the potential to deliver relevant visitors” is common sense and in plain sight. Knowing what makes an “OK” link or a “strategic” link may require more experience and comfort with backlink profile analysis, which may hopefully be expedited by this simple rule of thumb.

1. Relevant Visitors are From the Target Geolocation

What this may mean is that your linking site URL has the ccTLD (country code top-level domain) of the country for which you are trying to grow traffic. If not ccTLD, then perhaps another method has been used by the site to clearly ring-fence their content to a smaller audience.

As an example, for a UK tech start-up product looking to grow its user-base, a linking story in eu.techcrunch.com is much better than techcrunch.com, as the former is focused on a European audience.

2. To Provide Relevant Visitors, a Site Must Have an Audience

If a site isn’t familiar to you, perhaps it can be found on reputable media databases or industry specific directories. Even a small, engaged audience can be valuable, and a good indication of quality.

How does the site being evaluated fare in search for their core terms? Does the site have a detailed and open “About Us” page, which may even offer visitor figures?

3. Relevant Visitors Should Have Exposure to Thematically Similar Content to Yours

Let’s say your site sells nuts and bolts online and you obtain a link in a piece of content about hardware or DIY. Potentially, that link could provide some relevant traffic. Additionally, if the site on which the linking page sits is also thematically relevant, then that’s great, though not essential.

But is it a problem if you get a regional newspaper, rather than a site about hardware, to link to an online voucher-offer that is valid in your newest store, which opens soon in that region? No. Regional relevancy and linking page content relevancy will be extremely valid and should mean a good chance of relevant visitors.

4. Relevant Visitors Come From “Clickable” Links

Think about it. How often have you clicked a site footer link? How often do you click a link in a piece of content that would appear to be about to link to a page of useful further information; or a link in content that is the explicit target of the content (e.g., “Visit NS Hardware now, to get your 25% off e-voucher for the new store.”).

5. Relevant Visitors Can’t (Easily) Be Faked

(As a caveat, we would expect a certain percentage of the visitors to perform some kind of interaction, or conversion activity, to be determined as relevant.)

Page properties such as toolbar PageRank can be easily inflated and may not be reliable or up to date.

In Summary

While there are mitigating circumstances and shades of gray, when it comes to assessing what makes a good link, the above principle is one that is common sense and easy to grasp for new practitioners (or even clients who need a quick answer).

I’d also like to stress that the above doesn’t guarantee a link that delivers good quality, relevant visitors will always be a “clean” link, but I can’t think of a simpler guiding principle with less pitfalls. Can you?

 

Tags: what makes a Good Link

Youth’s Saftey Online

Published by Todd Herman on September 25th, 2011 - in Guest Post Internet Marketing

Youths Saftey Online!  If you have a child or a sibling, you need to read this.

Imagine your child wandering the streets alone at night looking for someones address they have never even layed eyes on before. Imagine your teens organizing a party in your home that you know nothing about. Imagine your son or daughter making copies of the keys to your house and distributing these to total strangers. These situations have acutally happened and none of the teens were harmed but isnt it time you took a close look at what your youth are actually doing on line?

If your child has access to the internet, the above situations may not be as far-fetched as they seem to you to. The Internet provides an unprecedented number and variety of meeting places, from message boards to instant messaging to so-called social networking sites,” says Science magazine.

“Young people have quickly adjusted to life online. Indeed, in 2004 nearly 9 of every 10 people in the United States between the ages of 12 and 17 used the Internet, which is accessible in virtually every corner of the globe. Few people would deny the usefulness of the Internet. But no one should be oblivious to the dangers it poses. For instance, many youths are wandering alone in the online neighborhood, and some are creating social networks with people whom you – and even your child – would never invite into the home.”  – Science magazine.

Some naive young ones even post inappropriate personal details, thoughts, and images on the Internet. According to Professor Zheng Yan of the State University of New York, youths “often don’t realize how many people have access to that imformation, including sexual predators.”

Lets us take a closer look at what many young people are doing online. This will enable us to see potential problems, to determine just what our  children are looking for and see how we can help them satisfy their legitimate needs.

Helping Youths Meet the Challenge

The world, its lifestyles, and its fads have always undergone change. Largely because of modern technology, changes are even more pronounced today. What was in yesterday is out today, and what is popular today will be obsolete tomorrow. These rapid changes have a marcked impact on young people.

A Social Revolution

In recent years, technology has sparked a revolution that has had a profound effect on youths. For example, in many lands the cell phone and the computer have become a lifeline of the adolescent social world. Social networking sites have opened up a whole new world of possibilities. “You can be relatively friendless in real life and then suddenly have hundreds of friends online,” says a 19-year-old girl in Australia.

Few would deny that the cell phone and the Internet have numerous benefits. for many people, however, these tools seem to have become addictive. University Professor Donald Roberts notes that some students “can’t go the few minutes between their 10 o’clock and 11 o’clock classes without talking on their cell phones.” He says: “It seems to me that there’s almost a discomfort with not being stimulated – a kind of ‘I can’t stand the silence.’ ”

Some youths even admit thatthey feel hooked. “I’m totally addicted to instant messaging and my cell phone, because they’re how I keep up with my friends,” says 16 year old Stephanie. “When I get home I go online immediately and stay on…sometimes till 3 A.M..” Stephanie’s monthly phone bill is anywhere from $100 to $500. “By now,” she says, “I owe my parents more than $2,000 in excess charges. But I’m so used to having my cell with me all the time that I can’t live normally without it.”

The problems can be more than financial. While doing a study on family life, anthropologist Elinor Ochs found that when a working parent came home, the spouse and kids were often so absorbed in what they were doing that 2 out of 3 times they did not even say a greeting! They just kept on monitoring their electric gadgets. “We also saw how difficult it was for the parents to penetrate the child’s universe,” says Ochs. She adds that during the study parents were observed actually backing away, retreating from kids who were absorbed in whatever they were doing.

Online Social Networks – Harmless?

Many parents and educators are concerned about the amount of time youths spend visiting what are called online social networks. These Internet sites that allow members to create a Web page and enhance it with pictures, videos, and diaries, called blogs.

One attraction of such sites is that they enable members to keep in touch with friends. Another is that setting up a Web page allows a youth to express his identity, to “make a statement.” The appeal is understandable, for adolescence is a time of learning about oneself and revealing one’s feelings in a way that reaches and moves others.

One problem that arise, though, is that some individuals create a Web-site persona that reflecks who they want to be rather than who they are. ” There’s a kid in one of my classes who says he’s 21 and lives in Las Vegas,” states a 15-year-old boy. Both youths live about 1,600 kilometers from that U.S. city.

Such deception is quite common. “You can do anything on the Net,” confides an 18-year-old Australian girl. “You can become a whole different person because no one really knows you. You feel confident. You can make up things so that you seem to be more interesting. You can put pictures of yourself wearing things or doing things that you would never wear or do in real life. You can write things you would never say in person. You feel as if you can get away with anything because you are hidden. No one knows who you really are.”

As with any mode of communication, online social networks can have legitimate uses as well as potential abuses. As a parent, do you know what your children are doing online? Are you making sure that your children are using their time wisely? Futhermore, misuse of the Internet can expose a youth to a number of serious dangers. What are some of these?

The Darker Side of Cyberspace

The anonymity of the Internet makes it a hunting ground for child predators. Youths can unwittingly become ensnared if they give out personal information online or agree to meet a person with whom they have been corresponding. Some people argue that “children face more serious threats of violence or abuse in their own homes or on the playground,” says the book Parenting 911. “Yet there is something insidious for most parents about sexual provocateurs being able to reach into their homes through a screen and tamper with the innocence of their chidren.”

There are other ways communication technology has been exploited. Some youths have engaged in “cyberbulying” – relentless online teasing, ostracizing, harrassing, or threatening. Web sites have been set up purely to humiliate someone, while e-mail, chat rooms, and the like have become conduits for slander. The director of an online safety group believes that up to 80 percent of children between the ages of 10 and 14 have been directly or indirectly affected by cyberbullying.

Granted, bullying is not new. But now rumors, gossip, and slander can travel much farther and infinitely faster. It often gets far nastier too. In some cases, cell phones with a built-in camera have been used to take rude and potentially embarrassing photographs and videos, perhaps in a school locker room or shower. These images have then been placed on the Internet and sent to any nuber of eager recipients.

Growing Public Concern

Such matters prompted the Department of Law and Public Safety in New Jersey, U.S.A., to send a letter to parents and Gardians, urging them to “help us respond to an emerging concern regarding the inappropriate use of the Internet among children, both in and out of school.” The letter expressed particular apprehension over the posting online of personal information and photos. Sites divulging such details are often magnets for unscrupulous youths and adults. “As a parent,” the letter stated, “you need to know that you can play an important role in keeping your children safe by getting more informed and involved in your children’s use of the Internet.

Yet, some parents know suprisingly little about what their children are doing online. One mother, who closely monitors her 16-year-old daughter’s online activities, states: “Parents would be absolutely horrified and embarrassed if they knew what their children were posting and discussing.” According to an Internet safety expert, some young people are posting photos that are sexually very suggestive.

Negative Effects

Is all this alarm merely the paranoia of over concerned adults who have forgotten what it is like to be a teenager? The statistics suggest otherwise. Consider: In some areas, nearly a third of boys and girls between 15 and 17 years of age have had sexual intercourse. More than half of teens between 13 and 19 say they have had oral sex.

Has technology contributed to these sobering statistics? Undoubtedly. “Cellphones and the Internet, which offer teenagers an unparalleled level of privacy, make hooking up that much easier,” says a New York Times Magazine report. Indeed, setting up a clandestine meeting with a member of the opposite sex takes little more than a few keystrokes on the computer. In on survey, more than 4 out of 5 girls admitted that they are not as careful as they should be while online.

Some who are looking online for a date or a hookup get more than they bargained for. “We have seen an increase in sexual assaults.’ states Jennifer Welch of the Novato Police Department in California.” She says that many victims first contact their future assailant online and then agree to meet in person.

Beware of the “Wisdom of the World”!

Teen advice columns in the newspapers and magazines tend to take a soft stance when it comes to young people and sex. Although they give a nod of approval to abstinence or moral purity, their main goal is to encourage “safe” sex rather than no sex. “We can’t stop them,” the reasoning seems to be, “so at least we can teach them to be responsible.”

In an article posted on one respected web site for teens, the issue of whether to have sex or not boiled down to three factors: (1) the risk of pregnancy, (2) the risk of contracting a sexually transmitted disease, and (3) the importance of deciding if both parties are emotionally ready for the experience. “In the end, its your decision to make,” the site says. Only a passing reference is made to discussing the matter with a parent. And there was not even a mention as to whether such sex is right or wrong.

If you are a parent, surely you want something better than the fickle and foolish “wisdom of the world” to guide your children.

How can you help them to navigate their way through adolescence and avoid the dangers discussed in this article?

Educate your youth on the effects of the harmfull dangers that are out there. Chances are your teen will make their own posative choices, but they have to be aware of the dangers! Give them their own choice, try to make them and chances are they will rebel and go the other way.

We work closely with a number of child safety organizations in Canada. We read advice from these partners on topics that are often concerning to parents such as child saftey in all our projects.

Here are some screen recorders that you might want to instal on your youths computer in complete stealth mode, you must find a reputable one and you just got to find the chance to instal it. Sadley, youll get a better information on the program if they dont know its on their computer. Some would say its a invasion of privacy but I think…when it comes to our youths saftey, we cant help if we just dont know, and to me its better safe than sorry!

Who better would know about Internet saftey than the biggest Internet company on the planet! Google >  http://www.google.com/familysafety/

Warmest regards, Todd Herman.

Youth’s Saftey Online!

Tags: Youth's Saftey Online

Google Places Optimization

Published by Todd Herman on September 21st, 2011 - in Guest Post SEO

If you’re a business providing services to your local area but haven’t yet claimed your Google Places listing you’re in good company: an estimated 90% of local businesses haven’t taken this important step. Those businesses run the risk of someone else claiming their listing, potential customers being presented with inaccurate information and missing out on valuable traffic and leads.

With a massive 97% of consumers using the internet to search for local suppliers of goods and services business owners cannot afford to ignore Google Places. And it’s not enough to just claim and verify your listing. Google gives much greater prominence to the 7 highest ranked businesses in any given area, the so-called Magnificent 7.

These sites receive a disproportionate amount of the traffic, typically 40% for the top listing and 15% for the second placed listing. Very few visitors will search beyond the first page, so if your business isn’t in the top 7, you’re nowhere.

Claiming your Google Places listing is a very straightforward process but getting your listing into the top 7 is a bit more challenging, so how do you go about it? Google Places Ranking By Prevalence Essentially, there are three key factors that determine how Google Places listings are ranked: distance, relevance and prevalence. In this post I focus on prevalence.

What do I mean by prevalence? Well, when determining your ranking Google will look at how many times your business shows up on the web in local directories, review sites, video sharing platforms, social media sites etc.

So the starting point for optimizing your listing is ensure that you have a presence in as many of these as possible. It’s important to ensure that all the information included on these sites is consistent – in particular, your business name, address, phone number, website URL, and email address. An easy way to do this is to use the Universal Business Listings service which allows you to create identical listings on dozens of sites.

If you don’t want to pay the $75 subscription fee (£45 in the UK) for the UBL service an alternative is to reverse engineer your competitors’ listings to get ideas for places you should be listed and then to create your profiles manually.

Whichever method you use, make sure you are consistent in your use of business categories and keywords as this will help with relevance. As always, external links are crucial for SEO. Once you have established your presence on all those local sites the next thing you need to do is drive links to your listings. Ideally, you should aim to create 20 to 50 links to each listing or citation. Posterous.com and Ping.fm are useful tools for doing this with minimal effort. fiverr.com is also a cost effective alternative.

Video sharing platforms and social bookmarking sites are also a good way of building links. One simple tip if you are using video: include your geographical location and keyword in the title; add your business name, address, phone number and website URL in the video description. Another tip for getting more external links is to upload your photos to an external photo sharing platform (e.g. Flickr), tag them with your geographical location and keywords and then add them to your Google Places listing using the add from the web option rather than directly from your computer.

Next you will want to get as many reviews of your business as possible. To get a star rating on your Google Places listing you will need a minimum of 5 reviews but depending on the strength of local competition in your niche you may need a lot more. For maximum SEO juice make sure that you create your listings, build your links and get your reviews in place before verifying your Google Places listing.

If you have a website you can further help your Google Places’ ranking by ensuring that you have as many links as possible from important local sites such as the Better Business Bureau, Chamber of Commerce, Rotary Club and, in the UK, the Federation of Small Businesses. You may have to pay for some of these but the investment will be well worthwhile. Again, make sure that your key business information, categories and keywords are 100% consistent with your Google Places listing for maximum SEO benefit.

Don’t forget to include your business name, address and phone number in alt tags for all photos on your website and ensure that you have built a good number of internal links to your root domain. Including a feed from your Twitter, Facebook and Youtube profiles will give your website ranking and Google Places listing an added SEO boost.

Written by Jan Willis

Tags: , Google Places Optimization

SEO for Bing: 15 tips to boost your rankings on SERPs

Published by Todd Herman on September 19th, 2011 - in Guest Post SEO

SEO for Bing: 15 tips to boost your rankings on SERPs

A few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This makes it absolutely necessary for webmasters and SEO professionals to ensure that their websites are well optimized for Bing and that they have the chance to get high rankings on the “powered by Bing” network. In this article we will focus on how to optimize your site for Bing and we will provide 15 tips that can help you gain positions on the search results. As many of you will notice, some of these tips are common in SEO and will also work for Google. This is because even if the secret recipes of the major search engine differ, the main principles are the same when it comes to ranking websites.

 1. Improve your CTR Duane Forrester, Product Manager with Bing’s Webmaster Program, has made it clear several times in the past that Bing focuses on how users interact with the search results. In one of his interviews he had disclosed that “We are looking to see if we show your result in a #1, does it get a click and does the user come back to us within a reasonable timeframe or do they come back almost instantly?”. This was also confirmed at SMX East by Steve Tullis, who is Senior Program Manager at Bing. This suggests that Bing takes into account the click through rate and that they use it as a Ranking signal. To read more on how to improve your CTR, I strongly recommend you to read the article “7 ways to maximize your CTR in Search Engine Results” where we explain all the basic techniques.

2. Reduce your Bounce Rate Over the years, the Bounce Rate started to become more and more important in SEO since it was used by the search engines as a quality content signal. Bing not only takes into account the CTR but also it measures the timeframe between the click of the user on a particular search result and his return on the SERPs. If the total amount of time was less than a minute or a few seconds, this means that the particular result is not helpful for the users. Achieving times higher than 1 minute or 2 indicates that your website is compelling and useful for the users. Also here we should note that both of the major search Engines, have developed browsers of their own (IE and Chrome) which allow them to gather anonymous information on how users interact with the various sites. All these “goodies” provide useful information to the search engines about which websites are of high quality and which are not. If you want to learn more on how to reduce your Bounce Rate read the article “The 8 ways to lower your Bounce Rate”.

3. Use Schema.org Recently Google, Yahoo and Bing developed a jointly supported protocol called Schema.org which allows webmasters to mark up their content by using special tags in the HTML code. These tags allow search engines understand easier your content since by using them you can mark your images, videos, product names & descriptions, ratings & reviews, geolocation information, maps, addresses etc and define partially the semantic relationships between different components. If this protocol becomes widely used it will allow search engines to understand and rank the pages easier & better, develop new services and present the information in a more user friendly way. The new protocol is designed by Search Engines in order to save them from spending money and resources. This is because it can sufficiently replace in a great extend the expensive machine learning algorithms that are currently used in order to understand the different “types” of data that are contained in each page. Similarly to what we said in the past about duplicate content, when a practice can help search engines reduce their costs, they tend to boost the websites that follow it and punish the ones that don’t. So even though it is early to suggest that schema.org can help you boost your rankings, I STRONGLY recommend you to start using it because very very soon, search engines will demand it by giving extra points to the websites that have implemented it.

 4. Use Bing’s Webmaster Center The Webmaster Center of Bing is a free service which allows you to see valuable statistics about your website, check how many impressions & clicks you had on SERPs, manage your crawling rate, submit sitemaps & RSS feeds, manage the way that Bing Indexes your website, check your Organic Traffic etc. Using this tool and analyzing its results is absolutely essential in order to improve your rankings and understand the flaws of your SEO campaign. Additionally by evaluating the provided information you can get useful insights on how compelling your website is in the eyes of the users.

5. Produce Quality Content As most search engines, Bing tries to identify which pages contain high quality content and which contain thin content. While developing your website you must always have in mind that the only way to develop a successful & long-lasting SEO campaign is to focus on content and on user experience. So while developing your website, ask yourself the following questions:

•Do my pages provide something unique to the user or there is nothing original/new in it?
•Do I have unique hand written content or I just scrap content from other high reputable sites?
•Are my texts well written or they are full of typos and grammar mistakes?
•Do my pages get tweeted/liked/linked/shared by the users? Do I get their attention or do they ignore my content and bounce?
•Is the text to images ratio balanced or do I have pages that contain too many images or too much text?
•Did I take steps to remove the duplicate content from my site?
•Is the content of my pages sufficient or is it too short or too long?
•Do I provide original and unique product descriptions or do I stick to the generic product descriptions that most ecommerce websites use?

Quality content is the type of content that is unique, well written, answers clearly and sufficiently the question of the visitor and makes him/her interact or share it on social media. Even though the exact definition of what quality content is varies, these are the most important widely accepted characteristics that you should have always in mind.

6. Mind the user experience The Search Engines no longer focus only on returning relevant results to the users but also they try to boost the ones that provide the best user experience. The most important aspects that affect the user experience are the design, the loading time, the navigation, the ads to content ratio, the proper use of visuals and images, the proper use of videos etc. Presenting your content on the right way is crucial nevertheless the above factors can influence the one another. For example if you choose to include visuals and images in your pages, this will negatively affect your loading time. So balance is the key in this situation. Ask yourself what the visitors expect from your website and why they visit your pages. If you have a directory or a search engine service then you are more likely to use a simple and fast loading design because in these cases speed is crucial. Nevertheless if you have an ecommerce website then your visitors expect to find detailed descriptions, lots of pictures and perhaps videos that describe the products. Don’t think like a website owner or an SEO professional; try to understand what your target audience expects from your website and which user experience factors are more important in your case. You can read more on how to improve the user experience of your website by reading the articles “30 tips for developing an SEO Friendly Design” and “Basic Rules for an Impressive & SEO compatible Web Design”.

7. Use Social Media Buttons & be Social Active As we mentioned several times in the past, social media data are used by the major search engines and they affect the search engine results. More specifically Bing has disclosed that they use both Twitter and Facebook data in their algorithms in order to evaluate if a given page is popular to the users. As a result by being social active and by incorporating the social media buttons on strategic places of your design, you can positively affect both your Social Media and your Organic Traffic. Sharing is caring and if you really care about your website you should not ignore these important online channels.

8. On-page Optimization All the common On-page and text optimization techniques that we have described in the past for Google also apply in Bing. As expected Bing weights a lot the Title so writing short (less that 65 characters), descriptive and keyword-rich HTML titles is a must. Meta descriptions are also important for Bing so make sure you write descriptions that describe accurately and sufficiently all content of the page. Also ensure that they are compelling for the users since they usually appear on the snippet and can affect the CTR. Conducting an extensive Keyword Research before writing your content is a must since by doing so you can ensure that you are focusing on the correct keywords. For more information on how to select the correct keywords for your SEO copy read the article “Combine Keyword Research & Competitor Analysis to improve your SEO”. Moreover by conducting a complete Keyword Analysis on your page you can ensure that your content is well optimized, that you do not raise any spam flags and that the important parts of the HTML page are aligned with the rest of the text. Last but not least, you should note that trying to artificially increase your keyword density is a technique that will not work for Bing. Instead you should pay more attention on the KeywordRank that is provided from the Keyword Analysis tool, which takes into account how well optimized the keyword is in the particular page.

9. Building High Quality Links All the major search engines use the information that can be found on hyperlinks during their analysis. Adding links from high reputable and trusted sources can help you boost your rankings; nevertheless you should pay extra attention on the anchor text that you use since by adding keywords in them you can achieve better rankings. If you want to read more on how to develop a solid Link Building campaign and avoid the common mistakes, read the following Link Building guide. 10. Improve your Crawlability If your website can not be crawled by Bing’s spiders then it will not be indexed and as a result it won’t appear in the search results. A great tool that can help you improve your crawlability is the HTML sitemap. Moreover by using RSS feeds & XML sitemaps you can ensure that all the pages of your website will be found and indexed by Bing. So make sure you submit them on Bing’s Webmaster Center every time you add new pages on your website. Robots.txt can also be a handy tool that allows you to control how spiders crawl your website, nevertheless be extra careful while messing with this file since you can easily block the access of your website and make it drop from the index. Last but not least you should note that Bing is not very good at indexing AJAX content and that currently they don’t support Google’s proposal for making AJAX applications crawlable. As a result Bing drops all the parts of the URL that appear after the #! or # (fragment). Be extra careful with some Flash solutions that are supposed to provide SEO friendly URLs by using fragments. Those URLs are NOT SEO friendly and they are not handled by the search engines properly.

11. Improve your Website Structure Using SEO friendly techniques in order to develop your website can have a real impact on your rankings in Bing. Having SEO friendly URLs that contain the important keywords of the page can definitely give you a boost. Moreover ensure that no session Ids or other unnecessary variables appear in the URLs and work on your CMS to avoid duplicate content issues. As most of you know, the use of excessive Javascript, Flash, Silverlight, iframes and similar technologies make your website less crawlable and thus they must be avoided for important parts of the page. Last but not least don’t forget to write descriptive alt texts in the important visuals of the page since this can help you get additional organic traffic from Image Search. You can read more on how to improve your Website Structure on the following article that describes in detail all the common web development mistakes that affect SEO.

12. Work on your Internal Link Architecture The internal links of your website are crucial for Bing since they provide it with lots of info about the hierarchy of your pages. Ensure that you use text menus, optimize your internal anchor texts, make use of a tree like structure, link directly from your homepage to the important pages of your website and always place the important links of your pages above the fold. This topic has been covered extensively in the past, so I strongly recommend you reading the articles “Why my SEO campaign failed? Part 3: Common Link Structure mistakes” and “10 tips for developing a better Internal Link Architecture”.

13. Mind the GEO signals Since Bing does not use different TLDs for each supported country version of the search engine, the effects of GEO signals are much more profound for the user than it is in Google. As we discussed on the previous article “5 less known but important Ranking Factors that affect Search Engine Results”, Bing uses multiple signals to determine for which country a particular page is more appropriate. Some of those signals are the physical location of the server, the TLD of the domain, the location of the incoming links, the traffic information that is collected from anonymous browser stats, the language of the document etc. Moreover Bing is known for using the META GEO tags, something that Google does not do.

14. Select carefully your Domain name The domain name was always important in SEO for 2 primary reasons: First of all when a result comes from a domain that contains keywords, Bing tends to give it a boost for queries that contain that term. Secondly because the domain belongs to a specific TLD and this can be used as a GEO signal (for country specific TLDs only). Thus selecting the domain name carefully can have a serious impact on your rankings. Of course very long domains or domain names that contain lots of dashes should be avoided because they look spammy and they are not very user friendly.

15. Don’t use Blackhat Methods Bing does not like it when people try to manipulate their algorithms in order to achieve higher rankings. As a result using black hat techniques such as cloacking (serving different content to spiders and users), generating automated content, producing duplicate content, scraping, adding hidden text in the pages, using link farms or three-way linking techniques is not advised. In many cases those practices will not affect positively your rankings and in some cases they might even lead to bans. Even though the above list of tips is far from complete, since Bing suggests that they use thousands of signals, it is a good place to start in order to optimize your website.

For those of you that are interested in learning more about how to use the above practices, I highly recommend you to check the links of the articles that we provided about. Don’t forget to share this article, because sharing is caring. Also by doing it you will help us rank higher in Bing! :p

SEO for Bing: 15 tips to boost your rankings on SERPs

Posted by bbriniotis on 19th of September, 2011

Tags: bing, , seo for Bing

Top 10 Web Analytics Myths

Published by Todd Herman on September 12th, 2011 - in Guest Post Internet Marketing

Top 10 Web Analytics Myths… Dispelled Garry Przyklenk, September 12, 20114 Comments Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike.

Here is a top 10 list of my favorite web analytics myths and practical advice on how to dispel them. 1. Free Analytics Software is Just as Good as Enterprise Analytics There are several reasons why free software is never the best solution. Some of my favorite retorts to “why do we use Omniture rather than Google Analytics” often involve witty comebacks like “because I have to pay the bills” or “because my boss said so.”

If that doesn’t work (and it never does), the primary reasons to go with enterprise analytics are:

 •Service Level Agreements: What happens if your software fails? If you pay for analytics, you have a neck to choke; if not, you have to wait it out and pray nothing is lost. •Data ownership: Free doesn’t mean consequence-free. Someone is paying the bill. Free software is often offered “at no cost to you.” Enterprise solutions enable you to take your data with you, should you so desire.

 •Privacy: Enterprise solutions offer security and privacy through non-disclosure agreements protecting both sides of the contract.

 •Customization: Hacking free solutions like Google Analytics is possible, but only to a certain degree. Enterprise solutions are built for customization with business objectives in mind.

2. Bounce Rate (or “Insert Metric Here”) is the Best Metric Avinash Kaushik calls it the sexiest metric, but it’s not the best because there is no “best” metric. I know of several companies that employ teams of analysts whose sole responsibility it is to monitor a “God metric,” but rarely do these stand the test of time. It’s best to focus on a handful of metrics that actually drive profitable insights.

3. Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold Don’t get me wrong, Avinash is brilliant, but none of the experts in analytics know your business well enough to provide a plug-and-play measurement strategy. On a high level, their best practices are indeed gold, but nothing beats digging into your data and creating an analytics playbook of your own. 4. Dashboards or Reports Should Have

4 Quadrants and Only a Handful of Data Although it’s a lofty goal to aim for when producing any content (resumes, menus, etc.), it’s extremely difficult to integrate the data, insights and visuals on a single page that caters to everyone on a distribution list. A good strategy is to start bigger than necessary to showcase your capabilities, get the attention of several stakeholders in your organization, consult with unique business units, and fine tune custom reports for each audience.

5. Insights are More Important Than Data Sometimes key data is all your executives need to make a decision. Should your company officially support IE6 for our next redesign? If only 2 percent of visits to your site for the last six months came from IE6 and incorporating development and testing for an application would cost several million dollars, the answer is easy!

6. Unique Visitors are Real People Unique visitors is perhaps the single most abused metric in history. If you really think about it, the metric known as unique visitors is no more than: count of persistent cookies dropped in a browser. Unique visitors do not equal browsers, individual people, or computers.

7. Analytics Code Degrades Site Performance All code degrades site performance. If you had a single webpage with nothing on it, adding any code to it would increase load and execution time. That being said, there are customizations that add considerable bloat to your JavaScript files supporting web analytics data collection. As with any code added to a page, try to measure the benefit of adding additional code versus the cost of not having it on a page.

8. Web Analytics is the Responsibility of Marketing/Research/Communications/Operations/IT/etc. Web analytics is the responsibility of a data-driven organization. If your website influences your business in any way, it’s everyone’s responsibility within your organization to take a portion of the responsibility for coming up with actionable business insights that increases revenue, decreases cost, takes advantage of opportunity, or mitigates risk.
9. Metrics From Different Web Analytics Vendors, Web Logs, and Databases Should Match Web analytics is inherently inaccurate and practitioners are rarely adequately versed in statistical theory, so to argue that any one data collection source should match another is futile. There are several factors that contribute to inaccuracies in web analytics data including:

 •Browser compatibility with JavaScript code employed by any given vendor.

 •Cookie acceptance. •Data corruption: receiving, executing, and transmitting.

 •Server-side caching, scripting or configuration issues.

 •Filters and processing rules: reverse DNS inaccuracies, data sampling, data encoding. Look past the numbers and analyze trends, ensure your findings are statistically significant before coming to a conclusion, and always be transparent about web analytics limitations. 10. Insights From Web Analytics is Free Nothing is free. Adding JavaScript code to a site requires time and effort, analyzing reports and deep-diving may entail hard costs and additional access to tools, and the practice of web analytics itself comes at an opportunity cost to the organization that must be considered just like any other capability.

 - Garry also runs a successful online marketing blog, a web analytics blog, and is active on Twitter.

How to Get a Handle on Your Social Media Marketing

Published by Todd Herman on September 8th, 2011 - in Guest Post Internet Marketing

How to Get a Handle on Your  Social Media Marketing

 

You have all these really great ideas on how to keep your brand engaged in social media, yet all those other things you have to do, all those work things, keep getting in the way. It happens to the best of us. The first problem? We have to realize that social media is work, and it should be viewed as part of the work week. If you want to make strides in social media, you have to make time for social media. And that’s what we’re talking about today – taking control of your schedule in a way that makes social media work for your success, not against it.

Organize Your Social Media Channels and Opportunities Creating a social media calendar is a lot like creating an editorial calendar. Identify opportunities to engage and create content ahead of time, and fill in the blanks where needed. Start by listing out all the social networks you’re committed to, and within each one, list opportunities for engagement. For example, one social network’s planning could look something like this:

Facebook opportunities:

•Photos

•Contests

•Events

•Community engagement

 Then, in each one of those categories, further define what will comprise them.

For example:

•Photos: Staff photos out and about; staff photos in house; event photos for industry get-togethers; event photos for industry conferences.

•Contests: Community-driven photo contest promoting upcoming launch of service.

•Events: Industry events, training courses, executive travel calendar.

•Community engagement: Thought-provoking questions, news items, polls and surveys, commenting on other Fan pages and profiles.

Do this for every social network you engage in. And now you’re well on your way to creating a calendar.

 Next up is:

 Schedule Social Media Communications by Priority and Task Of your social media opportunities for each channel, identify what items are more recurring and what items have a ‘laxed timeline. Pulling from the example above, you may find that a contest runs only quarterly or every six months; updating events is once per month; opportunities for uploading photos are bi-monthly and community engagement is daily. Once you have that down, you can begin to think about breaking things into digestible chunks that are part of your work tasks.

 To build on that idea, remember that social media isn’t just about pushing communications outward, but also about planning for engagement. Your calendar should also include a schedule of how quickly you respond to your community’s inquiries and conversations by medium. Some mediums require a faster response than others, for example a blog versus Facebook versus Twitter.

You might have a schedule that says something like:

•Facebook responses: By end of business day, respond to community members.

•Twitter responses: Use email alerts to respond quickly during standard hours.

•Blog response: Once or twice daily, respond to comments.

And while we’re on the topic of timing, each type of social network can require a different approach in the delivery time and method of communications. Dan Zarella has done some interesting research on the science of social media, including how timing comes into play. With some experimentation, you may find that you want to increase or decrease your communications for any given social network, or change the time of day you send Twitter or Facebook updates and so on.

And how you’ll track the success of these adjustments relies on how you monitor your social media efforts, which also requires scheduling.

Some questions to ponder are:

•How often will you check in on tracking your metrics so that you can tweak the strategy?

•Do some campaigns and channels require a faster response to the data discovered in tracking?

•How will the data and your decisions affect the social media calendar?

Plan Out Your Social Media Calendar Now that you know which platforms you’re focusing on and the tasks they require, lay out your daily, weekly, monthly and quarterly objectives for each of your social media channels.

To put it into perspective, organizing your social media schedule may look something like this:

Social Media Channels

•Twitter

•Facebook

•Blog Social Media Elements

•Tasks

•Timing

 Tracking daily tasks decide what part of the day is best for you to focus on the daily requirements of social media. If you don’t commit to a timeline, chances are social media will feel overwhelming and induce serious ADD. If your early mornings and late afternoons are the quietest, try working your social media in then.

Weekly Tasks What part of the work week makes most sense for you to complete the weekly tasks in your social media plan? Is it Monday? Maybe Friday? Set yourself up for success here. You want prioritize social media like you do all your “to dos” for the week. Monthly Tasks Here, you’ll decide at what point in the month is the best time to do monthly updates.

 I happen to like the first of the month, unless a certain industry event warrants an “off” date. If you have a blog calendar, this is also a good time to do that in conjunction. (Side note: for more information on how to keep fully engaged with your blog community weekly, read my post on managing blog relationships and time.) Once you’ve got it all planned out, it’s time to add it to the calendar that’s in your line of vision every day, so it doesn’t slip. Here’s a sample of what a social media schedule might look like: Making social media a part of your work schedule makes it far less overwhelming and way easier to stay in front of your communities consistently.

By Jessica Lee on 08/31/2011 @ 2:29 pm

How to Get a Handle on Your  Social Media Marketing

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